Methods and apparatus for monitoring the insertion of local media into a program stream

A method for detecting locally inserted media, the method comprising:

• associating an identifying tag with a segment of a secondary media stream carrying local media that was spliced into a primary media stream at an end user location by a local content insertion module in a first device at the end user location;
• detecting, by executing an instruction with a processor of a second device different from the first device, presentation of the secondary media stream at the end user location;
• determining, by executing an instruction with the processor of the second device, that the presentation includes the segment of the secondary media stream carrying the local media that was spliced into the primary media stream at the end user location, the determining based on the identifying tag;
• and
• storing an indication to credit presentation of the secondary media stream and to indicate that the secondary media stream includes the locally inserted media.

An article of manufacture comprising computer readable instructions that, when executed, cause a processor to at least:

• detect, at a first device, presentation of a secondary media stream carrying local media that was spliced into a primary media stream by a local content insertion module in a second different device at an end user location after the primary media stream was received at the end user location;
• determine, based on an identifying tag associated with a segment of the secondary media stream by a tag encoder at the end user location, that the presentation includes the segment of the secondary media signal, the segment carrying the local media that was spliced into the primary media stream;
• and
• store an indication to credit presentation of the secondary media stream and to indicate that the secondary media stream includes the locally inserted media.