A process for the alkylation of an aromatic hydrocarbon with an aliphatic alcohol having 1-8 carbon atoms, or with a mixture of the aliphatic alcohol having 1-8 carbon atoms and a corresponding olefin, which comprises effecting said alkylation in the presence of a catalytic composition comprising:
- a zeolite of the MTW type,
- 5 to 40 ppm of sodium ions, and
- 5 to 80 ppm of potassium ions,
- wherein:
- the SiO2/Al2O3 molar ratio in said zeolite is 20-95, and
- the total amount of alkaline metals, including sodium ions and potassium ions, in the catalytic composition is lower than or equal to 0.015% by weight with respect to the total weight of the catalytic composition.