# US 10,321,528 B2 · Targeted content delivery using outdoor lighting networks (OLNs) > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,321,528 B2 - Document ID: US10321528B2 - Status: Granted - Kind: B2 - Application number: 13/549,823 - Filed: 2012-07-16 - Published: 2012-12-06 - Granted: 2019-06-11 - Earliest claimed: 2007-10-26 - Assignees: Philips Lighting Holding B.V. - Applicants: Dave Alberto Tavares Cavalcanti; Kevin J. Dowling; Frederick Morgan; Jianfeng Wang; Ihor Lys; Michael Blackwell - Inventors: Dave Alberto Tavares Cavalcanti; Kevin J. Dowling; Frederick Morgan; Jianfeng Wang; Ihor Lys; Michael Blackwell - Web page: https://patentgrep.com/patent/US10321528B2 ## CPC - G06Q 30/0201: Market modelling; Market analysis; Collecting market data - G06Q 30/0241: Advertisements - H04B 10/114: Indoor or close-range type systems - H04B 10/116: Visible light communication - H04W 4/38: for collecting sensor information - H05B 45/12: using optical feedback - H05B 47/11: by determining the brightness or colour temperature of ambient light - H05B 47/19: via wireless transmission - H04W 4/021: Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences - H05B 45/30: Driver circuits - H05B 47/165: following a pre-assigned programmed sequence; Logic control [LC] - H05B 47/197: {Sound control or voice control} - Y02B 20/40: Control techniques providing energy savings, e.g. smart controller or presence detection - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04B: TRANSMISSION - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) - H05B: ELECTRIC HEATING; ELECTRIC LIGHT SOURCES NOT OTHERWISE PROVIDED FOR; CIRCUIT ARRANGEMENTS FOR ELECTRIC LIGHT SOURCES, IN GENERAL - Y02B: CLIMATE CHANGE MITIGATION TECHNOLOGIES RELATED TO BUILDINGS, e.g. HOUSING, HOUSE APPLIANCES OR RELATED END-USER APPLICATIONS ## Abstract This invention describes a system and method to provide a service to advertisers and businesses that enables adaptation of advertising priorities using information collected by a lighting infrastructure. The system uses outdoor lighting networks to manage/control data sensors connected to a network, e.g. hosted at lighting units. This invention enables new business scenarios where operators and/or owners of the city's lighting infrastructure can provide a value added service or generate revenue from ad providers and local businesses by leveraging the data acquired through the lighting and adjacent infrastructure (e.g. sensors) to help the businesses to increase their advertising performance/targets; particularly, with respect to Location Based Services (LBS). ## Claims ### Claim 1 A targeted content delivery system, comprising: an outdoor lighting network comprising a plurality of lighting units; a central management server configured to manage the outdoor lighting network; and at least one sensor configured to communicate with at least one lighting unit of the plurality of lighting units, said at least one sensor also configured to sense dynamic data consisting of traffic information, environmental information, imaging data, or combinations thereof and communicate said dynamic data to the central management server; wherein the central management server is configured to: receive information related to desired targeted content from a remote computing system; and continuously analyze the sensed dynamic data, identify events or alerts associated with said information related to desired targeted content based on the analyzed sensed dynamic data and deliver target content delivery information to said remote computing system based on the identified event or alert; wherein the remote computing system is configured to: process and deliver targeted advertising content to one or more displays for displaying advertising content based on the target content delivery information provided by the central management server; and process priorities of the targeted advertising content based at least in part on the target content delivery information provided by the central management server. ### Claim 2 (depends on 1) The system of claim 1, further configured to: receive one or more service requests from the remote computing system; define events or target alerts associated with said one or more service requests; adjust and schedule sensor measurements according to said one or more service requests; aggregate data from the sensor; analyze the data to identify patterns associated with the certain events or alerts; and, inform the remote computing system when a certain event or alert is detected that may trigger one or more ads. ### Claim 3 (depends on 2) The system of claim 2, wherein the system is configured to communicate between the central management server and the remote computing system in order to update content of the one or more ads. ### Claim 4 (depends on 2) The system of claim 2, wherein the system is configured to communicate between the central management server and the remote computing system in order to update priorities of the targeted advertising content. ### Claim 5 (depends on 2) The system of claim 2, wherein the system is configured to communicate between the central management server and the remote computing system in order to update one or more target areas of the one or more ads. ### Claim 6 (depends on 2) The system of claim 2, wherein the system is configured to communicate between the central management server and the remote computing system in order to update bidding price of the one or more ads. ### Claim 7 (depends on 2) The system of claim 2, wherein the system is configured to communicate between the central management server and the an ad provider computing system in order to negotiate with the remote computing system prices associated with said one or more service requests. ### Claim 8 (depends on 1) The system of claim 1, wherein the remote computing system is configured to use location based service technology.