# US 10,321,198 B2 · Systems and methods for dealing with online activity based on delivery of a television advertisement > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,321,198 B2 - Document ID: US10321198B2 - Status: Granted - Kind: B2 - Application number: 14/089,645 - Filed: 2013-11-25 - Published: 2014-03-20 - Granted: 2019-06-11 - Earliest claimed: 2007-12-31 - Assignees: Intent Iq, LLC - Applicants: Intent Iq, LLC - Inventors: Roy Shkedi; Ronen Shlomo - Web page: https://patentgrep.com/patent/US10321198B2 ## CPC - H04N 21/6175: {involving transmission via Internet (broadcast-related systems characterised by the transmission system being the Internet H04H60/82)} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0239: {Online discounts or incentives} - H04N 7/163: {by receiver means only} - H04N 21/4722: for requesting additional data associated with the content - H04N 21/6125: {involving transmission via Internet (transmission by internet of broadcast information H04H60/82)} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract In a computer-implemented method, a selected online advertisement is automatically directed to, or online activity is automatically tracked and recorded from, an online user interface device which corresponds, at the time the advertisement is directed or the activity is tracked, to a first online access identifier. The advertisement is directed or the activity is tracked based on information from a user profile that references or includes a first set-top box identifier. That information is derived at least in part from automatically collected data related to user behavior with respect to at least one television advertisement delivered to a set-top box, which set-top box corresponds, at the time of that user behavior, to the first set-top box identifier. The first online access identifier is associated with the first set-top box identifier, by being referenced or included in the user profile, by being associated in a database, or otherwise. ## Claims ### Claim 1 A computer-implemented method of dealing with online activity of a first user having a first set-top box and a first online user interface device, the method comprising: (a) receiving at a computer system a notification, wherein the notification: (i) includes or references a first set-top box identifier, and (ii) results from and signifies a first television advertisement presented using the first set-top box that corresponds to the first set-top box identifier; and (b) using the notification, automatically with the computer system causing a first action to be taken with respect to online activity through the first online user interface device subsequent to presentation of the first television advertisement, which first online user interface device corresponds, at a time of the first action, to a first online user interface device identifier; (c) wherein the first online user interface device identifier and the first set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identifier. ### Claim 2 (depends on 1) The method of claim 1 further comprising linking in a database electronic indicia indicating (i) the first action in part (b) and (ii) the presented first television advertisement. ### Claim 3 (depends on 1) The method of claim 1 further comprising: (i) receiving at the computer system a notification that: (A) includes or references a second set-top box identifier, and (B) results from and signifies a second television advertisement being presented using a second set-top box that corresponds to the second set-top box identifier; and (ii) using the notification in part (i), automatically with the computer system causing a second action, different from the first action, to be taken with respect to online activity through a second online user interface device subsequent to presentation of the second television advertisement, which second online user interface device corresponds, at a time of the second action, to a second online user interface device identifier; (iii) wherein the second online user interface device identifier and the second set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the set-top box identifier. ### Claim 4 (depends on 1) The method of claim 1 wherein the first action in part (b) includes causing a first selected online advertisement to be directed to the first online user interface device. ### Claim 5 (depends on 1) The method of claim 1 wherein the first action in part (b) includes causing recording that a select online activity occurred subsequent to presentation of the first television advertisement, which online activity was tracked from the first online user interface device. ### Claim 6 (depends on 1) The method of claim 1 wherein the association between the first online user interface device identifier and the first set-top box identifier is recorded by the first online user interface device identifier being referenced or included in a user profile. ### Claim 7 (depends on 1) The method of claim 1 wherein the notification in part (a) does not include the first set-top box identifier but references the first set-top box identifier by including a profile identifier. ### Claim 8 (depends on 1) The method of claim 1 wherein the association between the first online user interface device identifier and the first set-top box identifier is recorded in a database. ### Claim 9 (depends on 1) The method of claim 1 wherein the notification in part (a) further includes data collected from user interaction responsive to the presented first television advertisement. ### Claim 10 (depends on 1) The method of claim 1 wherein the notification in part (a) further includes data collected from user commands executed during presentation of the first television advertisement. ### Claim 11 (depends on 1) The method of claim 1 wherein the first set-top box identifier includes a tag or a cookie on the first set-top box. ### Claim 12 (depends on 1) The method of claim 1 wherein the first set-top box identifier includes a set-top box IP address. ### Claim 13 (depends on 1) The method of claim 1 wherein the first online user interface device identifier includes an online access IP address. ### Claim 14 (depends on 1) The method of claim 1 wherein the first online user interface device identifier includes a tag or cookie on the first online user interface device. ### Claim 15 (depends on 14) The method of claim 14 wherein the tag or cookie on the first online user interface device allows access to automatically collected profile data related to user behavior with respect to previous online activity through an online user interface device, which online user interface device corresponds to at least one online user interface device identifier, wherein the at least one online user interface device identifier is associated with the first set-top box identifier. ### Claim 16 (depends on 1) The method of claim 1 wherein (i) the first online user interface device identifier includes a first online access IP address and (ii) the first set-top box identifier is associated with the first online user interface device identifier, further, according to a time and date when the first online access IP address was used for online activity via the first online user interface device, which association uses a database of set-top box identifiers, online access IP addresses, and corresponding times and dates. ### Claim 17 (depends on 1) The method of claim 1 wherein the first action in part (b) is further based on information concerning previous online activity from the first online user interface device. ### Claim 18 A system comprising: a computer system structured and connected to deal with online activity of a user having a set-top box and an online user interface device by: (a) receiving at the computer system a notification, wherein the notification: (i) includes or references a set-top box identifier, and (ii) results from and signifies a television advertisement presented using the set-top box that corresponds to the set-top box identifier; and (b) using the notification, automatically with the computer system causing an action to be taken with respect to online activity through the online user interface device subsequent to presentation of the television advertisement, which online user interface device corresponds, at a time of the action, to an online user interface device identifier; (c) wherein the online user interface device identifier and the set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identified. ### Claim 19 (depends on 18) The system of claim 18 further comprising an electronic storage accessible to the computer system comprising a database linking electronic indicia indicating (i) the action in part (b) and (ii) the presented television advertisement. ### Claim 20 (depends on 18) The system of claim 18 wherein the action in part (b) includes causing a selected online advertisement to be directed to the online user interface device. ### Claim 21 (depends on 18) The system of claim 18 wherein the action in part (b) includes causing recording that a select online activity occurred subsequent to presentation of the television advertisement, which online activity was tracked from the online user interface device. ### Claim 22 (depends on 18) The system of claim 18 wherein the set-top box identifier includes a tag or a cookie on the set-top box. ### Claim 23 (depends on 18) The system of claim 18 wherein the online user interface device identifier includes a tag or cookie on the online user interface device. ### Claim 24 (depends on 18) The system of claim 18 further comprising an electronic storage accessible to the computer system comprising a database of set-top box identifiers, online access IP addresses, and corresponding times and dates; and wherein (i) the online user interface device identifier includes an online access IP address and (ii) the set-top box identifier is associated with the online user interface device identifier using the database, according to a time and date when the online access IP address was used for online activity via the online user interface device. ### Claim 25 (depends on 18) The system of claim 18 wherein the notification in part (a) further includes data collected from user commands executed during presentation of the television advertisement. ### Claim 26 An article comprising a tangible medium that is not a transitory propagating signal encoding computer-readable instructions that, when applied to a computer system, instruct the computer system to deal with online activity of a user having a set-top box and an online user interface device by performing the method of: (a) based on receipt at the computer system of a notification, causing an action to be taken with respect to online activity through the online user interface device subsequent to presentation of a television advertisement, which online user interface device corresponds, at a time of the action, to an online user interface device identifier; (b) wherein the notification: (i) includes or references a set-top box identifier, and (ii) results from and signifies the television advertisement presented using the set-top box that corresponds to the set-top box identifier; and (c) wherein the online user interface device identifier and the set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identifier. ### Claim 27 (depends on 26) The article of claim 26 wherein the instructions further instruct the computer system to store as links in a database electronic indicia indicating (i) the action and (ii) the presented television advertisement. ### Claim 28 (depends on 26) The article of claim 26 wherein the instructions define the action as including causing a selected online advertisement to be directed to the online user interface device. ### Claim 29 (depends on 26) The article of claim 26 wherein the instructions define the action as including causing recording that a select online activity occurred subsequent to presentation of the television advertisement, which online activity was tracked from the online user interface device. ### Claim 30 (depends on 26) The article of claim 26 wherein the set-top box identifier includes a tag or a cookie on the set-top box. ### Claim 31 (depends on 26) The article of claim 26 wherein the online user interface device identifier includes a tag or cookie on the online user interface device. ### Claim 32 (depends on 26) The article of claim 26 wherein (i) the online user interface device identifier includes an online access IP address and (ii) the set-top box identifier is associated with the online user interface device identifier according to a time and date when the online access IP address was used for online activity via the online user interface device, which association uses a database of set-top box identifiers, online access IP addresses, and corresponding times and dates. ### Claim 33 (depends on 26) The article of claim 26 wherein the notification in part (a) further includes data collected from user commands executed during presentation of the television advertisement.