# US 10,319,058 B2 · Method for applying advertising media to packaging, method of advertising, and system for applying a communication member on a packaging material

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- Number: US 10,319,058 B2
- Document ID: US10319058B2
- Status: Granted
- Kind: B2
- Application number: 14/085,317
- Filed: 2013-11-20
- Published: 2014-05-22
- Granted: 2019-06-11
- Earliest claimed: 2012-11-20
- Assignees: MPT, Inc.
- Applicants: MPT, Inc.
- Inventors: Michael R. Kennedy
- Web page: https://patentgrep.com/patent/US10319058B2

## CPC

- G06Q 90/00: Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing
- B65C 5/02: using adhesives
- B65C 9/28: Air-blast devices
- B65D 5/4233: {Cards, coupons, labels or the like formed separately from the container or lid}
- B65D 33/004: {Information or decoration elements, e.g. level indicators, detachable tabs or coupons}
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G09F 3/10: by an adhesive layer
- B65D 2203/02: Labels
- G09F 2003/0202: {printed before use}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- B65C: LABELLING OR TAGGING MACHINES, APPARATUS, OR PROCESSES (nailing or stapling in general B25C, B27F; applying labels for packaging purposes B65B; labels, name-plates G09F ){(series-printing machines B41L; containers for the storage or transport of packages B65D)}
- B65D: CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS

## Abstract

A method of applying a communication member carrying information to a packaging material includes feeding a packaging material in a first direction and applying a communication member to a surface of the packaging material with an adhesive. Both the communication member and the adhesive are simultaneously removable from the packaging material by a user such that substantially no adhesive residue remains on the bag upon communication member removal. A system for applying a communication member on a packaging material that is transported on a packaging material line includes a label applicator and a supply of communication members positioned in communication with the label applicator.

## Claims

### Claim 1

A method of applying communication members to bags comprising:
feeding the bags along a production line; and
applying the communication members to surfaces of the bags with an adhesive while the bags are on the production line,
wherein the communication members and the adhesive are simultaneously removable from the bags such that substantially no adhesive residue or recess remains on the bags upon removal of the communication members.

### Claim 2 (depends on 1)

The method of claim 1, wherein at least 300 communication members are applied to the bags each minute.

### Claim 3 (depends on 1)

The method of claim 1, wherein the bags are fed along at least a part of the production line as a continuous web of material.

### Claim 4 (depends on 1)

The method of claim 1, wherein tension of the bags is increased at a point in the production line where the communication members are applied to the bags.

### Claim 5 (depends on 1)

The method of claim 1, wherein the adhesive is an ultra-removable adhesive.

### Claim 6 (depends on 1)

The method of claim 1, further comprising registering the bags and sensing a registered location on the bags so that the communication members are applied at a desired location on the bags.

### Claim 7 (depends on 1)

The method of claim 1, wherein the communication members are applied to the bags while the bags are moving along the production line.

### Claim 8 (depends on 1)

The method of claim 1, wherein the bags are made of polyethylene or polypropylene.

### Claim 9 (depends on 1)

The method of claim 1, wherein the applying step is performed at a point in the production line in which the bags are no longer fed through turns of the production line.

### Claim 10 (depends on 1)

The method of claim 1, wherein the applying step is performed using a label applicator that applies the communication members to the bags with forced air pressure.

### Claim 11 (depends on 1)

The method of claim 1, wherein the communication members are a single-layer coupon, a multi-layer coupon, a single-layer label, a multi-layer label, a multi-page communication piece, an encapsulated packet, a scented packet, or a combination thereof.

### Claim 12

A method of applying communication members to plastic bags comprising:
feeding the plastic bags along a production line, the plastic bags being formed as a continuous web of material;
applying, with a forced air applicator, the communication members to the plastic bags with an ultra-removable adhesive while the plastic bags are fed along on the production line,
wherein the communication members and the adhesive are simultaneously removable from the plastic bags such that substantially no adhesive residue or recess remains on the bags upon removal of the communication members, and
wherein at least 300 communication members are applied to the plastic bags each minute.
