# US 10,319,027 B2 · System and method for providing a portable and interactive storefront

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- Number: US 10,319,027 B2
- Document ID: US10319027B2
- Status: Granted
- Kind: B2
- Application number: 15/227,666
- Filed: 2016-08-03
- Published: 2016-11-24
- Granted: 2019-06-11
- Earliest claimed: 2007-06-29
- Assignees: eBay Inc.
- Applicants: eBay Inc.
- Inventors: Su-I Lu; Deborah Yee-Ky Liu
- Web page: https://patentgrep.com/patent/US10319027B2

## CPC

- G06Q 30/0643: {graphically representing goods, e.g. 3D product representation}
- G06Q 30/0603: {Catalogue creation or management}
- G06Q 30/0631: {Recommending goods or services}
- G06Q 30/0633: {Managing shopping lists, e.g. compiling or processing purchase lists (shipping orders G06Q10/083; order filling G06Q10/087)}
- G06Q 30/0641: {utilising user interfaces specially adapted for shopping}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

In an example embodiment, a method for providing a portable and interactive storefront is provided. The method may comprise receiving information associated with a product to be placed in electronic commerce. Content is therefore generated based on the received information, in which the content may provide an interactive storefront. A link to the content is generated and then provided.

## Claims

### Claim 1

A system comprising:
one or more processors; and
a memory coupled to the one or more processors, the memory including instructions which, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
receiving information associated with a product;
generating an interactive storefront user interface based on the information, the interactive storefront user interface including a first selection to purchase the product from a merchant from within an electronic document or application in which a link to the interactive storefront user interface is embedded, a second selection to obtain a copy of the link to the interactive storefront user interface, and a third selection to create a new interactive storefront;
storing the interactive storefront user interface on a first server;
generating a first link to the interactive storefront user interface; and
causing the first link to be embedded in an electronic document on a server other than the first server, such that when the electronic document is rendered on a user device, the first link is followed and the interactive storefront user interface is incorporated within the electronic document.

### Claim 2 (depends on 1)

The system of claim 1, wherein the electronic document comprises a website.

### Claim 3 (depends on 2)

The system of claim 2, wherein the interactive storefront user interface comprises a Hypertext Markup Language (HTML) file.

### Claim 4 (depends on 1)

The system of claim 1, wherein the operations further comprise:
generating a second link to the interactive storefront user interface; and
causing the second link to be embedded in an application on a server other than the first server, such that when the application is executed on the user device, the second link is followed and the interactive storefront user interface is rendered on the user device.

### Claim 5 (depends on 1)

The system of claim 1, wherein the link to the interactive storefront application comprises a Uniform Resource Locators (URL).

### Claim 6 (depends on 1)

The system of claim 1, wherein the operations further comprise:
receiving at least one request for the interactive storefront user interface;
generating at least one further link to the interactive storefront user interface; and
transmitting a response to the at least one request, the response including the at least one further link.

### Claim 7 (depends on 6)

The system of claim 6, wherein the operations further comprise tracking distribution of the at least one further link.

### Claim 8

A method comprising:
receiving information associated with a product;
generating an interactive storefront user interface based on the information, the interactive storefront user interface including a first selection to purchase the product from a merchant from within an electronic document or application in which a link to the interactive storefront user interface is embedded, a second selection to obtain a copy of the link to the interactive storefront user interface, and a third selection to create a new interactive storefront;
storing the interactive storefront user interface on a first server;
generating a first link to the interactive storefront user interface; and
causing the first link to be embedded in an electronic document on a server other than the first server, such that when the electronic document is rendered on a user device, the first link is followed and the interactive storefront user interface is incorporated within the electronic document.

### Claim 9 (depends on 8)

The method of claim 8, wherein the electronic document comprises a website.

### Claim 10 (depends on 9)

The method of claim 9, wherein the interactive storefront user interface comprises a Hypertext Markup Language (HTML) file.

### Claim 11 (depends on 8)

The method of claim 8, further comprising:
generating a second link to the interactive storefront user interface; and
causing the second link to be embedded in an application on a server other than the first server, such that when the application is executed on the user device, the second link is followed and the interactive storefront user interface is rendered on the user device.

### Claim 12 (depends on 8)

The method of claim 8, wherein the link to the interactive storefront application comprises a Uniform Resource Locators (URL).

### Claim 13 (depends on 8)

The method of claim 8, further comprising:
receiving at least one request for the interactive storefront user interface;
generating at least one further link to the interactive storefront user interface; and
transmitting a response to the at least one request, the response including the at least one further link.

### Claim 14 (depends on 13)

The method of claim 13, further comprising tracking distribution of the at least one further link.

### Claim 15

A non-transitory machine-readable storage medium comprising instructions, which when implemented by one or more processors of a machine, cause the machine to perform the operations comprising:
receiving information associated with a product;
generating an interactive storefront user interface based on the information, the interactive storefront user interface including a first selection to purchase the product from a merchant from within an electronic document or application in which a link to the interactive storefront user interface is embedded, a second selection to obtain a copy of the link to the interactive storefront user interface, and a third selection to create a new interactive storefront;
storing the interactive storefront user interface on a first server;
generating a first link to the interactive storefront user interface; and
causing the first link to be embedded in an electronic document on a server other than the first server, such that when the electronic document is rendered on a user device, the first link is followed and the interactive storefront user interface is incorporated within the electronic document.

### Claim 16 (depends on 15)

The machine-readable storage medium of claim 15, wherein the electronic document comprises a website and the interactive storefront user interface comprises a Hypertext Markup Language (HTML) file.

### Claim 17 (depends on 15)

The machine-readable storage medium of claim 15, wherein the operations further comprise:
generating a second link to the interactive storefront user interface; and
causing the second link to be embedded in an application on a server other than the first server, such that when the application is executed on the user device the second link is followed and the interactive storefront user interface is rendered on the user device.

### Claim 18 (depends on 15)

The machine-readable storage medium of claim 15, wherein the link to the interactive storefront application comprises a Uniform Resource Locators (URL).

### Claim 19 (depends on 15)

The machine-readable storage medium of claim 15, wherein the operations further comprise:
receiving at least one request for the interactive storefront user interface;
generating at least one further link to the interactive storefront user interface; and
transmitting a response to the at least one request, the response including the at least one further link.

### Claim 20 (depends on 19)

The machine-readable storage medium of claim 19, wherein the operations further comprise tracking distribution of the at least one further link.
