# US 10,319,010 B2 · Systems and methods for personalized pricing

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- Number: US 10,319,010 B2
- Document ID: US10319010B2
- Status: Granted
- Kind: B2
- Application number: 13/572,433
- Filed: 2012-08-10
- Published: 2013-05-16
- Granted: 2019-06-11
- Earliest claimed: 2011-08-12
- Assignees: eBay Inc.
- Applicants: Ivan Mitrovic
- Inventors: Ivan Mitrovic
- Web page: https://patentgrep.com/patent/US10319010B2

## CPC

- G06Q 30/0611: {Request for offers or quotes}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Systems and methods for generating location-based retail pricing options are discussed herein. In an example, a method for generating location-based retail pricing options includes receiving, over a network from a user, a pricing request. The pricing request includes information identifying the user, a merchant, and an intended purchase. In this example, the method further includes determining a pricing option associated with the merchant and the intended purchase, and transmitting the pricing option to the user. The method still further includes processing a purchase transaction, associated with the user, for the intended purchase based on the pricing option.

## Claims

### Claim 1

A method comprising:
receiving, from a client device, at a pricing system, a pricing request that comprises a location identifier that identifies a retail location, and a user identifier associated with a user of the client device;
accessing a user profile associated with the user identifier in response to the receiving the pricing request at the pricing system, the user profile comprising user profile data that includes a purchase history of the user, and demographics data of the user;
selecting a pricing option from among a set of pricing structures associated with the retail location based on the user profile data of the user and the pricing request that includes the location identifier that identifies the retail location;
causing display of a presentation of the pricing option at the client device;
receiving a selection of the pricing option from the client device; and
processing a transaction at a point of sale system associated with the retail location based on the pricing option.

### Claim 2 (depends on 1)

The method of claim 1, wherein the receiving the pricing request that includes the location identifier includes:
detecting the client device within the retail location; and
causing the client device to transmit the pricing request in response to the detecting the client device within the retail location.

### Claim 3 (depends on 1)

The method of claim 1, wherein the method further comprises:
receiving a pricing structure that includes the pricing option from a merchant associated with the retail location; and
associating the pricing structure with the retail location within a database at the pricing system that stores the set of pricing structures.

### Claim 4

An apparatus comprising:
one or more processors; and
a memory device including instructions that, when executed by the one or more processors, cause the apparatus to perform operations comprising:
receiving, from a client device, at a pricing system, a pricing request that comprises a location identifier that identifies a retail location, and a user identifier associated with a user of the client device;
accessing a user profile associated with the user identifier in response to the receiving the pricing request at the pricing system, the user profile comprising user profile data that includes a purchase history of the user, and demographics data of the user;
selecting a pricing option from among a set of pricing structures associated with the retail location based on the user profile data of the user and the pricing request that includes the location identifier that identifies the retail location;
causing display of a presentation of the pricing option at the client device;
receiving a selection of the pricing option from the client device; and
processing a transaction at a point of sale system associated with the retail location based on the pricing option.

### Claim 5 (depends on 4)

The apparatus of claim 4, wherein the receiving the pricing request that includes the location identifier includes:
detecting the client device within the retail location; and
causing the client device to transmit the pricing request in response to the detecting the client device within the retail location.

### Claim 6

A machine-readable storage medium containing instructions that, when executed by a networked system, cause the networked system to perform operations comprising:
receiving, from a client device, at a pricing system, a pricing request that comprises a location identifier that identifies a retail location, and a user identifier associated with a user of the client device;
accessing a user profile associated with the user identifier in response to the receiving the pricing request at the pricing system, the user profile comprising user profile data that includes a purchase history of the user, and demographics data of the user;
selecting a pricing option from among a set of pricing structures associated with the retail location based on the user profile data of the user and the pricing request that includes the location identifier that identifies the retail;
causing display of a presentation of the pricing option at the client device;
receiving a selection of the pricing option from the client device; and
processing a transaction at a point of sale system associated with the retail location based on the pricing option.

### Claim 7 (depends on 6)

The machine-readable storage medium of claim 6, wherein the receiving the pricing request that includes the location identifier includes:
detecting the client device within the retail location; and
causing the client device to transmit the pricing request in response to the detecting the client device within the retail location.

### Claim 8 (depends on 6)

The machine-readable storage medium of claim 6, wherein the instructions cause the networked system to perform operations further comprising:
receiving a pricing structure that includes the pricing option from a merchant associated with the retail location; and
associating the pricing structure with the retail location within a database at the pricing system that stores the set of pricing structures.