# US 10,318,898 B2 · Determination of a placement mode of an object in a multiplicity of storage areas

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- Number: US 10,318,898 B2
- Document ID: US10318898B2
- Status: Granted
- Kind: B2
- Application number: 14/824,421
- Filed: 2015-08-12
- Published: 2016-02-25
- Granted: 2019-06-11
- Earliest claimed: 2014-08-21
- Assignees: International Business Machines Corporation
- Applicants: International Business Machines Corporation
- Inventors: Junlei Chen; Qun Tao Ding; Yu Ping Gu; Wei Huang; Jiu Jiang; Xue Ling Mi; Ji Min Zhang
- Web page: https://patentgrep.com/patent/US10318898B2

## CPC

- G06Q 10/0631: Resource planning, allocation, distributing or scheduling for enterprises or organisations
- G06Q 30/0242: Determining effectiveness of advertisements
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Machine logic (for example, software) for determining a placement mode of at least one kind of objects in a multiplicity of storage areas are disclosed. A placement method includes the following operations: determining attraction factors of the multiplicity of storage areas, an attraction factor of each storage area indicating a capability that the storage area attracts attention of a customer; determining a spatial elasticity factor of the at least one kind of objects, a spatial elasticity factor of each kind of objects indicating an impact of a change of the storage areas where the kind of objects are placed on an attention degree of the kind of objects; and determining the placement mode of the objects in the multiplicity of storage areas, at least according to the attraction factors of the multiplicity of storage areas and the spatial elasticity factor of the at least one kind of objects.

## Claims

### Claim 1

A method comprising:
determining attraction factors respectively corresponding to a plurality of fixtures located on a plurality of shelves in a store, with each given attraction factor indicating a degree of shopper attention that customers tend to pay to items for sale in the fixture corresponding to the given attraction factor;
determining a first fixture from the plurality of fixtures for a first kind of item for sale in a first storage area of the plurality of storage areas based, at least in part, on the attraction factors respectively corresponding to the plurality of storage areas;
receiving a plurality of items of the first kind; and
stocking the plurality of items of the first kind in the first fixture;
wherein the determination of each given attraction factor includes calculating a ratio between: (i) an amount of attention historically observed to be paid to items placed in the fixture respectively corresponding to the given attraction factor, and (ii) a total amount of attention historically paid to all of the fixtures of the plurality of fixtures.

### Claim 2 (depends on 1)

The method of claim 1 further comprising:
determining a first spatial elasticity factor for the first kind of item, with the first spatial elasticity factor indicating how strongly a choice of fixture used to display items of the first kind is correlated with a degree of attention a customer will tend to pay to the first kind of object;
wherein the determination of the first fixture for stocking items of the first kind is based, at least in part, on the first spatial elasticity factor.

### Claim 3

A store including:
a plurality of fixtures for stocking with items of various kinds for sale to customers, with the plurality of fixtures including a first fixture; and
a plurality of items of a first kind, with items of the first kind being stocked in the first fixture;
wherein the first fixture is selected for stocking of the plurality of items of the first type based upon the following method:
determining attraction factors respectively corresponding to the plurality of fixtures, with each given attraction factor indicating a degree of shopper attention that customers tend to pay to items for sale in the fixture corresponding to the given attraction factor, with the determination of each given attraction factor including calculating a ratio between: (i) an amount of attention historically observed to be paid to items placed in the fixture respectively corresponding to the given attraction factor, and (ii) a total amount of attention historically paid to all of the fixtures of the plurality of fixtures, and
determining the first fixture from the plurality of fixtures for stocking the plurality of items of the first kind based, at least in part, on the attraction factors respectively corresponding to the plurality of storage areas.