# US 10,313,726 B2 · Distributing media content via media channels based on associated content being provided over other media channels

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- Number: US 10,313,726 B2
- Document ID: US10313726B2
- Status: Granted
- Kind: B2
- Application number: 15/655,504
- Filed: 2017-07-20
- Published: 2017-11-02
- Granted: 2019-06-04
- Earliest claimed: 2014-11-05
- Assignees: Sizmek Technologies Ltd.
- Applicants: Sizmek Technologies, Inc.
- Inventors: David Woods; Justin Haygood; Brian Bober
- Web page: https://patentgrep.com/patent/US10313726B2

## CPC

- H04N 21/2665: Gathering content from different sources, e.g. Internet and satellite
- H04N 21/23418: {involving operations for analysing video streams, e.g. detecting features or characteristics (television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59)}
- H04N 21/2353: {specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata}
- H04N 21/2407: {Monitoring of transmitted content, e.g. distribution time, number of downloads (arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14)}
- H04N 21/2668: Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles {(information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063)}
- H04N 21/6118: {involving cable transmission, e.g. using a cable modem}
- H04N 21/6125: {involving transmission via Internet (transmission by internet of broadcast information H04H60/82)}
- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

Systems and methods are disclosed for providing access to media content via a media channel based on associated content being provided over a different channel. In some aspects, it is determined that a media identifier corresponds to media content provided over a first media channel. In response to the determination, a notification facilitation system can identify multiple computing devices that have been configured to receive additional media content that is associated with the media content provided over the first media channel. The notification facilitation system can provide access to the additional media content via a second media channel by the identified computing devices in response to identifying the plurality of computing devices.

## Claims

### Claim 1

A method for distributing media content via at least one media channel based on associated content provided over another media channel, comprising:
making a determination, by a processing device, as to whether a media identifier corresponds to first media content that is being provided via a first media channel, the first media content containing at least one of video and audio and the media identifier being based on information of the first media content, wherein making the determination comprises receiving an electronic communication via a data network that a remote computing system has identified a correspondence between the first media content and the media identifier;
identifying, by the processing device, when the determination is made that the media identifier corresponds to the first media content, a plurality of computing devices that have been configured to receive second media content that is associated with the first media content, the second media content containing at least one of video and audio;
transmitting the second media content toward the identified plurality of computing devices via at least one second media channel;
transmitting the media identifier to the remote computing system prior to receiving the electronic communication; and
generating, by the processing device, the media identifier from the first media content prior to the first media content being provided via the first media channel.

### Claim 2 (depends on 1)

The method of claim 1, wherein the media identifier comprises at least one of a fingerprint and a watermark.

### Claim 3 (depends on 1)

The method of claim 1, wherein first media content and second media content are supplied by different providers.

### Claim 4 (depends on 1)

The method of claim 1, wherein the transmitting of the second media content to the plurality of computing devices is via a data network.

### Claim 5

A method for distributing media content via at least one media channel based on associated content provided over another media channel, comprising:
making a determination, by a processing device, as to whether a media identifier corresponds to first media content that is being provided via a first media channel, the first media content containing at least one of video and audio and the media identifier being based on information of the first media content;
identifying, by the processing device, when the determination is made that the media identifier corresponds to the first media content, a plurality of computing devices that have been configured to receive second media content that is associated with the first media content, the second media content containing at least one of video and audio;
transmitting the second media content toward the identified plurality of computing devices via at least one second media channel; and
identifying, for each computing device of the plurality of computing devices, at least one of (i) a respective type of the second media content that can be outputted by the computing device or a (ii) a respective item of the second media content that can be outputted by the computing device;
wherein the at least one of the respective type or the respective content item is identified based on at least one respective hardware characteristic of the computing device.

### Claim 6 (depends on 5)

The method of claim 5, wherein the at least one of the respective type or the respective content item is also identified based on a respective media application employed by the computing device to output the second media content.

### Claim 7

A system for distributing media content via at least one media channel based on associated content provided over another media channel, the system comprising:
a processing device; and
a memory coupled to the processing device,
wherein the processing device is configured to execute instructions stored in the memory to perform operations comprising:
making a determination, by the processing device, as to whether a media identifier corresponds to first media content that is being provided via a first media channel, the first media content containing at least one of video and audio and the media identifier being based on information of the first media content, wherein making the determination comprises receiving an electronic communication via a data network that a remote computing system has identified a correspondence between the first media content and the media identifier;
identifying, by the processing device, when the determination is made that the media identifier corresponds to the first media content, a plurality of computing devices that have been configured to receive second media content that is associated with the first media content, the second media content containing at least one of video and audio;
causing the second media content to be transmitted toward the identified plurality of computing devices via at least one second media channel;
generating the media identifier from the first media content prior to the first media content being provided via the first media channel; and
transmitting the generated media identifier to the remote computing system.

### Claim 8 (depends on 7)

The system of claim 7, wherein the media identifier comprises at least one of a fingerprint and a watermark.

### Claim 9 (depends on 7)

The system of claim 7, wherein first media content and second media content are supplied by different providers.

### Claim 10

A system for distributing media content via at least one media channel based on associated content provided over another media channel, the system comprising:
a processing device; and
a memory coupled to the processing device,
wherein the processing device is configured to execute instructions stored in the memory to perform operations comprising:
making a determination, by the processing device, as to whether a media identifier corresponds to first media content that is being provided via a first media channel, the first media content containing at least one of video and audio and the media identifier being based on information of the first media content;
identifying, by the processing device, when the determination is made that the media identifier corresponds to the first media content, a plurality of computing devices that have been configured to receive second media content that is associated with the first media content, the second media content containing at least one of video and audio;
causing the second media content to be transmitted toward the identified plurality of computing devices via at least one second media channel; and
identifying, for each computing device of the plurality of computing devices, at least one of (i) a respective type of the second media content that can be outputted by the computing device or a (ii) a respective item of the second media content that can be outputted by the computing device;
wherein the at least one of the respective type or the respective content item is identified based on at least one respective hardware characteristic of the computing device.

### Claim 11 (depends on 10)

The system of claim 10, wherein the at least one of the respective type or the respective content item is identified also based on a respective media application employed by the computing device to output the second media content.