# US 10,311,504 B2 · Website augmentation including conversion of regional content

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- Number: US 10,311,504 B2
- Document ID: US10311504B2
- Status: Granted
- Kind: B2
- Application number: 14/459,415
- Filed: 2014-08-14
- Published: 2014-12-04
- Granted: 2019-06-04
- Earliest claimed: 2012-12-07
- Assignees: United Parcel Service of America, Inc.
- Applicants: United Parcel Service of America, Inc.
- Inventors: Jeffrey Carl Sager
- Web page: https://patentgrep.com/patent/US10311504B2

## CPC

- G06Q 30/0641: {utilising user interfaces specially adapted for shopping}
- G06F 9/454: {Multi-language systems; Localisation; Internationalisation}
- G06F 16/958: Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F 16/972: {Access to data in other repository systems, e.g. legacy data or dynamic Web page generation}
- G06F 40/103: Formatting, i.e. changing of presentation of documents (automatic justification G06F40/189; automatic line break hyphenation G06F40/191)
- H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP]
- H04L 67/52: specially adapted for the location of the user terminal
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

A computer system configured to integrate a plurality of websites is provided. The computer system includes a memory, a display, and at least one processor coupled to the memory and the display. In one example, the system comprises a monitoring component executed by the at least one processor and configured to analyze web content generated by a website provider and detect one or more identified elements within the web content. The system may also comprise a converting component executed by the at least one processor and configured to, responsive to detection of the one or more identified elements by the monitoring component, convert at least one portion of the web content into converted content, wherein the at least one processor is configured to display, in the display, the converted content and at least one other portion of the web content.

## Claims

### Claim 1

A computer system comprising:
a first network connection to establish a first communication between a consumer computer and a vendor server; and
a second network connection to establish a second communication between the consumer computer and an integration system, the second network connection being distinct from the first network connection;
wherein at least one processor of the integration system is configured to:
receive, via the integration system via the second network connection, from the consumer computer a geocoded indicator;
compare the received geocoded indicator to a default geocoded indicator of the vendor server;
determine whether the geocoded indicator is associated with a region different from a region of the default geocoded indicator;
convert at least one portion of first regional purchasing information web content associated with a first geographic area, supplied by the vendor server, into second regional purchasing information web content associated with a second geographic area in response to (a) determining that the region of the geocoded indicator, associated with the first regional purchasing information web content, is different from the region of the default geocoded indicator and (b) detecting one or more items of predetermined executable content of the first regional purchasing information web content corresponding to shipping functions, presented via a user interface of a display device, pertaining to delivery options, of one or more items, associated with the first geographic area; and
transmit to the consumer computer the second regional purchasing information web content, the transmitting causes the consumer computer to display a web page of the vendor server that is integrated with the second regional purchasing information based at least on the conversion of the at least one portion of the first regional purchasing information.

### Claim 2 (depends on 1)

The computer system of claim 1, wherein:
the at least one portion of the first regional purchasing information web content is comprised of a representation of a first currency and the second regional purchasing information web content is comprised of a representation of a second currency different from the first currency.

### Claim 3 (depends on 1)

The computer system of claim 1, wherein:
the at least one portion of the first regional purchasing information web content is comprised of a representation of a first parcel delivery service and the second regional purchasing information web content is comprised of a representation of a second parcel delivery service different from the first parcel delivery service.

### Claim 4 (depends on 1)

The computer system of claim 1, wherein: the integration system detects the geocoded indicator of a geolocation associated with the consumer computer.

### Claim 5 (depends on 1)

The computer system of claim 1, wherein:
the at least one portion of the first regional purchasing web content is converted into content configured for a geolocation associated with the consumer computer.

### Claim 6 (depends on 5)

The computer system of claim 5, wherein: the content configured for the geolocation is comprised of a representation of a welcome mat that is automatically provided for display over the web page of the vendor server by the integration system in response to detection of the geocoded indicator.

### Claim 7 (depends on 6)

The computer system of claim 6, wherein:
the representation of the welcome mat is comprised of an identifier of a language, an identifier of a currency, and an indicator of shipping preferences.

### Claim 8 (depends on 7)

The computer system of claim 7, wherein: the indicator of shipping preferences is comprised of an indicator of a preferred destination.

### Claim 9 (depends on 1)

The computer system of claim 1, wherein:
the at least one portion of the first regional purchasing information web content is converted to match at least one of a format and a style of web content provided by the vendor server.

### Claim 10 (depends on 1)

The computer system of claim 1, wherein:
the at least one portion of the first regional purchasing information web content is reconfigured to execute at least one process in place of executable content detected in the first regional purchasing information web content.

### Claim 11 (depends on 10)

The computer system of claim 10, wherein:
the executable content is configured to execute a transaction in a first currency and the consumer computer is configured to execute the transaction in a second currency different from the first currency.

### Claim 12 (depends on 1)

The computer system of claim 1, wherein:
the region of the default geocoded indicator comprises a domestic geographic region; and
the region of the geocoded indicator comprises an international geographic region in which the consumer computer is located.

### Claim 13 (depends on 1)

The computer system of claim 1, wherein the at least one processor of the integration system is further configured to:
remove one or more other items of content, of the first regional purchasing information web content, determined as being internationally insignificant.

### Claim 14 (depends on 13)

The computer system of claim 13, wherein:
the one or more other items determined as being internationally insignificant comprises at least one of a regional advertisement, an item of local promotional information, a regional circular, and regional brick and mortar store information.

### Claim 15

A method comprising:
establishing, via a first network connection, a first communication between a consumer computer and a vendor server, the establishing of the first communication causes the consumer computer to display, at a first time, a web page that includes at least one portion of first regional purchasing information web content;
establishing, via a second network connection, a second communication between the consumer computer and an integration system, the second network connection being distinct from the first network connection;
automatically receiving, via the integration system via the second network connection, a geocoded indicator from the consumer computer;
comparing, via at least one processor of the integration system, the received geocoded indicator to a default geocoded indicator of the vendor server;
determining, via the at least one processor of the integration system, whether the geocoded indicator is associated with a region different from a region of the default geocoded indicator;
converting, via the at least one processor of the integration system, the at least one portion of first regional purchasing information web content associated with a first geographic area, supplied by the vendor server, into second regional purchasing information web content associated with a second geographic area in response to: (a) determining that the region of the geocoded indicator, associated with the first regional purchasing information web content, is different from the region of the default geocoded indicator and (b) detecting one or more items of predetermined executable content of the first regional purchasing information web content corresponding to shipping functions, presented via a user interface of a display device, pertaining to delivery of one or more items, associated with the first geographic area; and
transmitting, from the integration system via the second network connection, to the consumer computer, the second regional purchasing information web content the transmitting causes the consumer computer to display, at a second time, the web page that is integrated with the second regional purchasing information, wherein the web page at the second time includes a same format and structure as the web page at the first time, and wherein the first regional purchasing information is no longer displayed to the web page.

### Claim 16 (depends on 15)

The method according to claim 15, wherein: the at least one portion of the first regional purchasing information web content is comprised of a representation of a first currency and the second regional purchasing information web content is comprised of a representation of a second currency different from the first currency.

### Claim 17 (depends on 15)

The method according to claim 15, wherein: the at least one portion of the first regional purchasing information web content is comprised of a representation of a first parcel delivery service and the second regional purchasing information web content is comprised of a representation of a second parcel delivery service different from the first parcel delivery service.

### Claim 18 (depends on 15)

The method according to claim 15, wherein: the at least one portion of the first regional purchasing information web content is converted to match at least one of a format and a style of web content provided by the vendor server.

### Claim 19 (depends on 15)

The method according to claim 15, wherein: the integration system detects the geocoded indicator of a geolocation associated with the consumer computer.

### Claim 20 (depends on 15)

The method according to claim 15, wherein:
the at least one portion of the first regional purchasing web content is converted into content configured for a geolocation associated with the consumer computer.

### Claim 21 (depends on 20)

The method according to claim 20, wherein: the content configured for the geolocation is comprised of a representation of a welcome mat.

### Claim 22 (depends on 15)

The method according to claim 15, wherein:
the at least one portion of the first regional purchasing information web content is comprised of the text formatted as a first currency, and the second regional purchasing information web content is comprised of text formatted as a second currency different from the first currency.

### Claim 23 (depends on 15)

The method according to claim 15, wherein:
the region of the default geocoded indicator comprises a domestic geographic region; and
the region of the geocoded indicator comprises an international geographic region in which the consumer computer is located.

### Claim 24

A non-transitory computer readable medium storing instructions for augmenting website provider content, the instructions being executable by at least one processor of a computer system, the instructions instructing the computer system to:
establish, via a first network connection, a first communication between a consumer computer and a vendor server;
establish, via a second network connection, a second communication between the consumer computer and an integration system, the second network connection being distinct from the first network connection; and
receive, via the integration system via the second network connection, a geocoded indicator from the consumer computer;
compare the received geocoded indicator to a default geocoded indicator of the vendor server;
determine whether the geocoded indicator is associated with a region different from a region of the default geocoded indicator;
convert at least one portion of first regional purchasing information web content associated with a first geographic area, supplied by the vendor server, into second regional purchasing information web content associated with a second geographic area in response to: (a) determining that the region of the geocoded indicator, associated with the first regional purchasing information web content is different from the region of the default geocoded indicator and (b) detecting one or more items of predetermined executable content of the first regional purchasing information web content corresponding to shipping functions, presented via a user interface of a display device, pertaining to delivery options, of one or more items, associated with the first geographic area; and
transmit to the consumer computer the second regional purchasing information web content.

### Claim 25 (depends on 24)

The non-transitory computer readable medium of claim 24, wherein:
the region of the default geocoded indicator comprises a domestic geographic region; and
the region of the geocoded indicator comprises an international geographic region in which the consumer computer is located.
