# US 10,311,489 B2 · System and method for creation of visual job advertisements

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- Number: US 10,311,489 B2
- Document ID: US10311489B2
- Status: Granted
- Kind: B2
- Application number: 16/165,158
- Filed: 2018-10-19
- Published: 2019-02-14
- Granted: 2019-06-04
- Earliest claimed: 2015-07-01
- Assignees: Vizirecruiter LLC
- Applicants: Vizirecruiter LLC
- Inventors: Joseph J. O'Connor; Patrick J. Frenzel
- Web page: https://patentgrep.com/patent/US10311489B2

## CPC

- G06Q 30/0276: {Advertisement creation}
- G06F 40/151: Transformation
- G06F 40/186: Templates
- G06F 40/211: Syntactic parsing, e.g. based on context-free grammar [CFG] or unification grammars
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

This disclosure relates to a system and method for creating a job advertisement. The job advertisement includes visual information which is presented an in organized, easily digestible manner. An example system according to the present disclosure includes, among other things, a first computing device a second computing device in communication with the first computing device. The second computing device is configured to receive an input of text describing a job from the first computing device and create a job advertisement including at least one image representative of at least a portion of the text.

## Claims

### Claim 1

A method, comprising:
receiving an input of text of a job description at a computing device, the input of text including a plurality of sentences;
converting the input of text to a condensed job description;
sending the condensed job description to at least one job board;
generating a visual job advertisement based on the input of text, wherein the visual job advertisement is created using the following steps:
identifying, using the computing device, keywords within the plurality of sentences by comparing the input of text with a predefined table of keywords;
from the plurality of sentences, grouping, using the computing device, all sentences having a first common keyword into a first sentence group and all sentences having a second common keyword into a second sentence group;
assigning, using the computing device, an image to each of the first sentence group and the second sentence group, each of the assigned images representative of the first common keyword and the second common keyword, respectively;
creating, using the computing device, the visual job advertisement containing a first and second block, wherein the first block comprises (1) the first common keyword, (2) the sentences having the first common keyword that were grouped into the first sentence group, and (3) the image assigned to the first sentence group, wherein the second block comprises (1) the second common keyword, (2) the sentences having the second common keyword that were grouped into the second sentence group, and (3) the image assigned to the second sentence group; and
wherein both the condensed job description and the visual job advertisement are accessible via the Internet; and
wherein the condensed job description includes a link to the visual job advertisement.

### Claim 2 (depends on 1)

The method as recited in claim 1, wherein the converting step includes:
scanning the input of text for keywords and filling in fields in a template with corresponding keywords from the input of text.

### Claim 3 (depends on 2)

The method as recited in claim 2, wherein the condensed job description includes a fixed banner repeating at least some of the information from the fields.

### Claim 4 (depends on 3)

The method as recited in claim 3, wherein the fixed banner includes an apply now button.

### Claim 5 (depends on 1)

The method as recited in claim 1, wherein the first common keyword and the second common keyword are (1) one of the identified keywords and (2) located in each respective sentence before any other keywords of the identified keywords within the respective sentence, and wherein at least one sentence from each of the first sentence group and the second sentence group contains a plurality of keywords that are each of the identified keywords.

### Claim 6 (depends on 5)

The method as recited in claim 5, wherein sentences including no keywords are not included in any sentence group.

### Claim 7 (depends on 5)

The method as recited in claim 5, wherein the second computing device is a server.

### Claim 8 (depends on 7)

The method as recited in claim 7, wherein the server receives the input of text from one of a personal computer, a laptop, a tablet, and a mobile device.

### Claim 9 (depends on 1)

The method as recited in claim 1, wherein the condensed job description is sent to the at least one job board by a job posting delivery company.

### Claim 10 (depends on 9)

The method as recited in claim 9, wherein the condensed job description is sent to a plurality of job boards by the job posting delivery company.

### Claim 11

A system for creating a job advertisement, comprising:
a first computing device; and
a second computing device in communication with the first computing device, wherein the second computing device comprises a memory storing instructions that, when executed by a processor of the second computing device, causes the second computing device to perform a method, the method comprising:
receiving, from the first computing device, an input of text including a plurality of sentences describing a job;
converting the input of text to a condensed job description;
generating a visual job advertisement based on the input of text, wherein the visual job advertisement is generated using the following steps:
identifying, by the second computing device, keywords within the plurality of sentences by comparing the input of text with a predefined table of keywords;
from the plurality of sentences, grouping, by the second computing device, all sentences having a first common keyword into a first sentence group and all sentences having a second common keyword into a second sentence group;
assigning, by the second computing device, an image to each of the first sentence group and the second sentence group, each of the assigned images representative of the first common keyword and the second common keyword, respectively;
creating, by the second computing device, the visual job advertisement, the visual job advertisement containing a first and second block, wherein the first block comprises (1) the first common keyword, (2) the sentences having the first common keyword grouped into the first sentence group, and (3) the image assigned to the first sentence group, wherein the second block comprises (1) the second common keyword, (2) the sentences having the second common keyword grouped into the second sentence group, and (3) the image assigned to the second sentence group; and
wherein both the condensed job description and the visual job advertisement are accessible via the Internet; and
wherein the condensed job description includes a link to the visual job advertisement.

### Claim 12 (depends on 11)

The system as recited in claim 11, wherein the converting step includes:
scanning the input of text for keywords and filling in fields in a template with corresponding keywords from the input of text.

### Claim 13 (depends on 11)

The system as recited in claim 11, wherein the second computing device is a server.

### Claim 14 (depends on 13)

The system as recited in claim 13, wherein the first computing device includes a personal computer, a laptop, a tablet, or a mobile device.

### Claim 15 (depends on 11)

The system as recited in claim 11, wherein the first common keyword and the second common keyword are (1) one of the identified keywords and (2) located in each respective sentence before any other keywords of the identified keywords within the respective sentence, and wherein at least one sentence from each of the first sentence group and the second sentence group contains a plurality of keywords that are each of the identified keywords.
