# US 10,296,521 B2 · Method and system for providing content to users based on frequency of interaction > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,296,521 B2 - Document ID: US10296521B2 - Status: Granted - Kind: B2 - Application number: 14/831,026 - Filed: 2015-08-20 - Published: 2015-12-10 - Granted: 2019-05-21 - Earliest claimed: 2004-09-17 - Assignees: About, Inc. - Applicants: About, Inc. - Inventors: Kevin R J B Donovan; James K. Toothman; Wen-Wei Wang; Tara Long - Web page: https://patentgrep.com/patent/US10296521B2 ## CPC - G06F 16/285: {Clustering or classification} - G06F 16/9535: Search customisation based on user profiles and personalisation - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP] - H04L 67/146: Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding - H04L 67/306: User profiles - H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)} - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) ## Abstract A system and method for providing content to a user based on at least one prior user experience are provided. First content is transmitted to a user, wherein at least some of the first content is transmitted in response to one or more user content selections. Frequency information based on the inputs and/or the first content is stored. A request for content is received from the user. Second content is selected based on the frequency information. ## Claims ### Claim 1 A computer implemented system that provides Internet content to a user based on prior user experience, the computer implemented system comprising: an output device that transmits, via a communication network, first content to a user, wherein at least some of the first content is transmitted in response to one or more user content selections; a data storage controller that directs storage of frequency information associated with the user related to at least one of the first content and the one or more user content selections, wherein the frequency information tracks a frequency with which the user interacts with the first content and the frequency information and is used for classify the user in one or more user classification groups; a receiving device that receives, via a communication network, a request for content from the user; and a computer processor that selects second content for the user based on the frequency information wherein the frequency information indicates whether the user has selected a particular subset and determines that the user has exceeded a frequency threshold based on the frequency information, wherein the frequency threshold has at least one of a bottom value and a top value such that exceeding the frequency threshold, either above or below the frequency threshold, moves the user to another classification group and further transmits the second content to the user, via a communication network. ### Claim 2 (depends on 1) The system of claim 1, wherein the one or more user content selections comprise requests for content from a specific content provider or specific web domain. ### Claim 3 (depends on 1) The system of claim 1, wherein the frequency information comprises information relating to a frequency of a particular event related to content received by the user. ### Claim 4 (depends on 1) The system of claim 1, wherein the frequency information comprises information relating to a frequency of a particular event related to the user content selections. ### Claim 5 (depends on 1) The system of claim 1, wherein directing storage involves directing storage of the frequency information in a cookie in a user storage system located in a mobile device. ### Claim 6 (depends on 1) The system of claim 1, wherein the selected second content comprises at least one of: a web page, an advertisement, a pop-up, an animation, an email, sound content, video content, text content, and a graphic. ### Claim 7 (depends on 1) The system of claim 1, wherein the second selected content is selected based on the frequency of the user accessing information at a specific domain on the Internet. ### Claim 8 (depends on 1) The system of claim 1, wherein the second selected content is selected based on the frequency of a user accessing a specific subset of accessible web pages at a specific domain on the Internet. ### Claim 9 (depends on 1) The system of claim 1, wherein the second content comprises at least one selected from the group comprising: an invitation to join a group associated with the frequency threshold; an invitation to receive a type of content associated with the frequency threshold; and content that is accessible only to users who have exceeded the frequency threshold. ### Claim 10 (depends on 1) The system of claim 1, wherein the request for content is received from a content provider, and wherein the frequency information is stored in an entry at a storage system, and wherein the entry is associated with the user and is updated based on subsequent information transmitted between the user and the content provider. ### Claim 11 A computer implemented method for providing content to an internet user based on at least one prior user experience, the computer implemented method comprising the steps of: transmitting, via a communication network, first content to a user, wherein at least some of the first content is transmitted in response to one or more user content selections; directing storage of frequency information associated with the user related to at least one of the first content and the one or more user content selections, wherein the frequency information tracks a frequency with which the user interacts with the first content and the frequency information is used to classify the user in one or more user classification groups; receiving, via a communication network, a request for content from the user; automatically selecting second content for the user based on the frequency information wherein the frequency information indicates whether the user has selected a particular subset of content; determining that the user has exceeded a frequency threshold based on the frequency information, the frequency threshold having at least one of a bottom value and a top value such that exceeding the frequency threshold, either above or below the frequency threshold, moves the user to another classification group; and transmitting, via a communication network, the second content to the user. ### Claim 12 (depends on 11) The method of claim 11, wherein the one or more user content selections comprise requests for content from a specific content provider or specific web domain. ### Claim 13 (depends on 11) The method of claim 11, wherein the frequency information comprises information relating to a frequency of a particular event related to content received by the user. ### Claim 14 (depends on 11) The method of claim 11, wherein the frequency information comprises information relating to a frequency of a particular event related to the user content selections. ### Claim 15 (depends on 11) The method of claim 11, wherein directing storage involves directing storage of the frequency information in a cookie in a user storage system located in a mobile device. ### Claim 16 (depends on 11) The method of claim 11, wherein the selected second content comprises at least one of: a web page, an advertisement, a pop-up, an animation, an email, sound content, video content, text content, and a graphic. ### Claim 17 (depends on 11) The method of claim 11, wherein the second selected content is selected based on the frequency of the user accessing information at a specific domain on the Internet. ### Claim 18 (depends on 11) The method of claim 11, wherein the second selected content is selected based on the frequency of a user accessing a specific subset of accessible web pages at a specific domain on the Internet. ### Claim 19 (depends on 11) The method of claim 11, wherein the second content comprises at least one selected from the group comprising: an invitation to join a group associated with the frequency threshold; an invitation to receive a type of content associated with the frequency threshold; and content that is accessible only to users who have exceeded the frequency threshold. ### Claim 20 (depends on 11) The method of claim 11, wherein the request for content is received from a content provider, and wherein the frequency information is stored in an entry at a storage system, and wherein the entry is associated with the user and is updated based on subsequent information transmitted between the user and the content provider.