Natural silicone replacements for silicone fluids in personal care formulations

A method of preparing a personal care formulation that is substantially free of silicone comprising preparing a base formulation and incorporating into the base formulation a silicone replacement consisting substantially of at least one polymeric ester and at least one non-polymeric ester, wherein the polymeric ester is an esterification reaction product of (i) at least one first dicarboxylic acid, (ii) at least one first monofunctional alcohol or monofunctional carboxylic acid and (iii) glycerin or derivatives thereof;

• and the non-polymeric ester is an esterification reaction product of (i) at least one second dicarboxylic acid and (ii) at least one second monofunctional alcohol, wherein the base formulation comprises at least one of a surfactant, a flavorant, a fragrance, an opacifier, a solvent, a colorant, a wax, an emulsifier, a fat, an oil, a preservative, a UV absorbing compound, a detergent, a foaming agent, a stabilizer, a pH modifier, a moisturizer, water, an alcohol, a urea, a wetting agent, and a skin or hair conditioner.