Methods, system and apparatus to improve motivation and control when taking meals and to automate the process of monitoring nutrition

A meal consumption monitoring and control system, comprising:

• a flat profile scale configured as a coaster to be positionable under a dish, said scale being enabled with a wireless connectivity and being configured to continuously measure a weight of a meal in said dish;
• a mobile device having a mobile application installed thereon, said mobile application being selectively connectable to the flat profile scale via said wireless connectivity;
• and
• a server having a server-side cloud based software application;
• said mobile application being selectively connectable to the server-side cloud based software application;
• wherein said mobile application is configured to initiate a predetermined entertainment content on said mobile device when prompted by a user, wherein said mobile application is further configured to stop said predetermined entertainment content when said weight of said meal does not change for a predetermined period of time, wherein said mobile application is further configured to provide a voice prompt to an eater after said predetermined entertainment content is stopped, and wherein said mobile application is further configured to resume said predetermined entertainment content when said weight of said meal begins reducing again.