System, method and apparatus for increasing website relevance while protecting privacy

An apparatus for increasing relevance of a content provided to a visitor by a content provider comprising:

• a server computer;
• at least one data storage communicably coupled to the server computer;
• and
• the server computer (a) receives at least a portion of a visitor token and at least a portion of a content provider token at the server computer, wherein the visitor token and the content provider token were previously created and sent by the server computer, and the following are performed solely in response to receiving the visitor token and the content token without any request from the visitor:
• (b) determines whether a release of an anonymous unfilled demand for the visitor is authorized based on the visitor token, the content provider token and one or more preferences stored in the at least one data storage, (c) updates the visitor token and the content provider token to indicate that the release is not authorized, (d) updates the visitor token and the content provider token to include at least a portion of the anonymous unfilled demand for the visitor when the release is authorized, and (e) sends the updated visitor token and the updated content provider token.

A system for increasing relevance of a content provided to a visitor by a content provider comprising:

• a network;
• one or more visitor devices communicably coupled to the network;
• one or more content provider devices communicably coupled to the network;
• server computer communicably coupled to the network;
• at least one data storage communicably coupled to the server computer;
• and
• the server computer (a) receives at least a portion of a visitor token and at least a portion of a content provider token at the server computer from the content provider device, and the following are performed solely in response to receiving the visitor token and the content token from the content provider device without any request from the visitor:
• (b) determines whether a release of an anonymous unfilled demand for the visitor is authorized based on the visitor token, the content provider token and one or more preferences stored in the at least one data storage, (c) updates the visitor token and the content provider token to indicate that the release is not authorized, (d) updates the visitor token and the content provider token to include at least a portion of the anonymous unfilled demand for the visitor when the release is authorized, and (e) sends the updated visitor token and the updated content provider token to the content provider device.

A non-transitory computer readable storage medium storing a computer program for increasing relevance of a content provided to a visitor by a content provider, the computer program comprising program instructions that when executed by a processor cause the processor to:

• receive at least a portion of a visitor token and at least a portion of a content provider token at the processor;
• determine whether a release of an anonymous unfilled demand for the visitor is authorized based on the visitor token, the content provider token and one or more preferences stored in at least one data storage communicably coupled to the processor;
• the processor performs the following solely in response to receiving the visitor token and the content provider token without any request from the visitor:
• updates the visitor token and the content provider token to indicate that the release is not authorized;
• updates the visitor token and the content provider token to include at least a portion of the anonymous unfilled demand for the visitor when the release is authorized;
• and
• sends the updated visitor token and the updated content provider token.