US 10,257,585 B2 · Method and apparatus for directed advertisement

Abstract

Aspects of the subject disclosure may include, for example, receiving registration information indicating a plurality of registered communication devices in proximity to a set-top box, the plurality of registered communication devices being registered according to a communication exchange between the set-top box and each of the plurality of registered communication devices, identifying a group of users associated with the plurality of registered communication devices, and determining characteristics for the group of users according to the identifying of the group of users, correlating the characteristics for the group of users, selecting a directed advertisement according to the correlating of the characteristics, and providing the directed advertisement to the set-top box for presentation. Other embodiments are disclosed.

Claims20

Dependent claims

A method comprising:

determining, by a processing system including a processor, that a first communication device, of a plurality of communication devices in proximity to a media processor, currently controls a presentation of a content by the media processor, wherein the plurality of communication devices comprises the first communication device and a second communication device;
weighting, by the processing system, characteristics for a group of users associated with the plurality of communication devices, wherein the weighting comprises weighting one or more first characteristics of a first user of the first communication device that currently controls the presentation of the content by the media processor and weighting one or more second characteristics of a second user of the second communication device;
and
providing by the processing system, to the media processor to be presented, an advertisement selected according to the weighting of the one or more first characteristics and the weighting of the one or more second characteristics.

1 more element

A media processor comprising:

a memory that stores instructions;
and
a processor coupled to the memory, wherein responsive to executing the instructions, the processor performs operations, the operations comprising:
determining that a first communication device, of a plurality of communication devices in proximity to the media processor, currently controls a presentation of a content by the media processor, wherein the plurality of communication devices comprises the first communication device and a second communication device;
providing identification information relating to a group of users, including a first user and a second user, to a content delivery server to enable the content delivery server to perform weighting of characteristics for the group of users, wherein the weighting comprises a first weighting of one or more first characteristics of the first user of the first communication device that currently controls the presentation of the content by the media processor and a second weighting of one or more second characteristics of the second user of the second communication device;
receiving an advertisement directed to the group of users from the content delivery server, the advertisement being selected in accordance with the first weighting of the one or more first characteristics and the second weighting of the one or more second characteristics;
and
presenting the advertisement.

5 more elements

A non-transitory machine-readable storage medium comprising executable instructions that, when executed by a processing system including a processor, perform operations, the operations comprising:

weighting one or more first characteristics of a first user of a first mobile communication device currently controlling a presentation of a content by a media processor and weighting one or more second characteristics of a second user of a second mobile communication device, wherein the weighting of the one or more first characteristics and the weighting of the one or more second characteristics results in weighting information;
and
providing the weighting information to a content delivery server to initiate delivery by the content delivery server of an advertisement selected according to the weighting of the one or more first characteristics and the weighting of the one or more second characteristics.

Dependencies are inferred from the claim text.

Method and apparatus for directed advertisement

Life of this patent

Method and apparatus for directed advertisement

Life of this patent

Abstract

Claims20