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US 10,257,584 B2Granted
Displaying advertising in an electronic program guide
AssigneeCumnor Technologies LLC
InventorsGeorge Gerba, Michael R. Nichols
Life of this patent
Estimating the term…
Abstract
An electronic device may insert an advertisement in a cell adjacent to other cells based on displayed programming information when the cells are stationary. An electronic device may insert a second advertisement when the cells move in a direction. The second advertisement may change size based on the direction and available cells.
Claims10
An electronic device comprising:
- a display device;
- and
- a processor, communicatively coupled to the display device, the processor configured:
- to receive a parameter related to a motion of cells in an electronic guide;
- to cause the display device to display a plurality of cells with programming information in the electronic guide, wherein the plurality of cells have variable sizes;
- to insert a first advertisement in a cell adjacent to one of the plurality of cells based on displayed programming information of the cell when the plurality of cells are stationary;
- and
- to insert a second advertisement when the plurality of cells move, based on the parameter, in a direction, wherein the second advertisement changes size based on the direction and available cells of the plurality of cells.
5 more elements
A method performed by an electronic device, the method comprising:
- receiving, by the electronic device, a parameter related to a motion of cells in an electronic guide;
- displaying, by a display device of the electronic device, a plurality of cells with programming information in the electronic guide, wherein the plurality of cells have variable sizes;
- inserting, by the electronic device, a first advertisement in a cell adjacent to one of the plurality of cells based on displayed programming information of the cell when the plurality of cells are stationary;
- and
- inserting, by the electronic device, a second advertisement when the plurality of cells move, based on the parameter, in a direction, wherein the second advertisement changes size based on the direction and available cells of the plurality of cells.
2 more elements
Dependencies are inferred from the claim text.