US 10,257,583 B2 · Method for delivering and presenting targeted advertisements without the need for time synchronized content streams

Abstract

A method is provided for delivering targeted advertisements into a QAM or IP stream that provides accurate synchronization. The method includes synchronizing the internal content of a IP stream delivering video with an advertisement (ad) stream by providing content information in the IP stream and the network stream, the content information including positional information and/or referential information, wherein the positional information is inserted at key locations identified with a PTS value, and wherein the referential information refers to a position in the IP stream or the ad stream, the referential information including either a PTS value or a frame count.

Drawings

Drawings are temporarily unavailable. Open the PDF at USPTO

Drawings

Claims2

Dependent claims

A method for delivering targeted advertisements comprising:

determining by a TAD control application that a QAM, unicast or IP multicast stream has an upcoming ad interval into which a targeted ad can be placed;
determining available ads that are suited for the household receiving the QAM stream;
selecting one of the available ads to provide an ad stream;
providing the ad stream in an ad buffer a predetermined time before joining the ad stream to the IP multicast stream, wherein the ad stream content begins with a leader which allows the system to perform a PMT acquisition;
processing the ad stream to extract PSI data and scan for a PMT with a special descriptor comprising an AT EDGE marker;
discarding all data in the ad buffer prior to the AT EDGE marker;
scanning the QAM IP multicast network content stream for a PMT with a special TAD descriptor containing an APPROACHING EDGE marker and a specified PTS value,
wherein the specified PTS value is the system time of the last displayed frame of the QAM IP network content stream;
and
providing an indication when a frame with the specified PTS is decoded, and when the identification is provided flushing the decoder and internal decoder buffer with the QAM IP multicast stream and reprogramming a decoder to receive the next inserted Ad stream;
releasing onto the PID channels the IP buffer contents of the ad stream beginning with the first packet of an I-frame identified by the PMT AT EDGE marker;
and
processing the ad stream in the decoder.

10 more elements

Dependencies are inferred from the claim text.

Description3,074 words

Summary976 words

#Technical Field

#The present invention relates to providing targeted advertisements in a video data content stream. More particularly, the present invention relates to synchronizing the targeted advertisement with the video content to allow proper insertion of targeted ads.

#Related Art

Brief description of the drawings7 figures

#Further details of the present invention are explained with the help of the attached drawings in which:

#FIG. 1 illustrates insertion of ads into video content in a decoder according to embodiments of the present invention;

#FIG. 2 illustrates how that content information can be provided into a data stream to enable synchronization according to embodiments of the present invention;

Detailed description1,917 words

#FIG. 1 illustrates insertion of ads into video content in a decoder according to embodiments of the present invention. The method delivers targeted ads using IP delivery that can be inserted into QAM video or IP video network content. FIG. 1 shows a decoder 100 with an internal buffer 102 providing video content for processing. The decoder buffer 102 receives QAM or IP streaming video content 104. An Ad buffer 106 provides IP streaming Ad data 108 to the decoder buffer 102. Methods according to embodiments of the present invention enable synchronization of the Ad stream 108 with the video content stream 104 so that targeted Ads can be inserted at a desired location in the video content 104.

#In order to accomplish any kind of time synchronized delivery of IP based Audio-Visual (A/V) multicast content, a method of synchronizing the internal content of the streams must be utilized. This synchronization should use a method which is MPEG compliant, does not adversely affect non-TAD devices, and easily augments existing content streams.

#FIG. 2 illustrates how that content information can be provided into a data stream 200 to enable synchronization according to embodiments of the present invention. The modified content information can be positional or referential. Positional content information is inserted at key locations in the video or ad stream and in one embodiment is provided by insertion of a Program Map Table (PMT) 202 with a special descriptor. The PMT with the special description is added into a stream at specific locations as desired, and in one embodiment the special descriptor is provided via a Presentation Timestamp (PTS) 204. Referential content information refers to a position in a stream and can be provided in one embodiment as a Presentation Timestamp (PTS) 204 value. Referential content information can alternatively be a frame count. Ideally, both position and referential content information are used because positional data is ideal for managing buffers, while referential data is ideal for use by processing components in a STB.

Facts

Application

15/436,306Filed 17 Feb 2017 · us provisional application

Priority

17 Feb 2016

Published

US 2017/0238068 A117 Aug 2017

Granted

9 Apr 2019

Term ends

17 Feb 2037

Estimated · how

20 years from earliest known nonprovisional domestic filing plus recorded patent term adjustment. Maintenance-fee lapses, terminal disclaimers and statutory extensions have not been checked. The continuity chain may be incomplete; this is not an enforceability determination.

Classification12 codes

H04N 21/812
Monomedia components thereof: involving advertisement data
H04N 21/23424
Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs: involving splicing one…
H04N 21/4302
Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g.…:…
H04N 21/4331
Content storage operation, e.g. storage operation in response to a pause request, caching operations: caching operations, e.g. of an advertisement…

Timeline

17 Feb 2016Priority claimedParent application 62/296,225
17 Feb 2017Application filedUS 15/436,306
28 Feb 2017Assigned to Arris Enterprises LLCassignment of assignor's interest
17 Aug 2017PublishedUS 2017/0238068 A1
9 Apr 2019GrantedUS 10,257,583 B2
3 Jul 2019Assigned to Wilmington Trust, National Association, AS Collateral Agentpatent security agreement
3 Jul 2019Assigned to Jpmorgan Chase Bank, N.A.abl security agreement
3 Jul 2019Assigned to Jpmorgan Chase Bank, N.A.term loan security agreement
19 Nov 2021Assigned to Wilmington Trustsecurity interest
17 Dec 2024Assigned to Apollo Administrative Agency LLCsecurity interest
19 Dec 2024Assigned to Arris Enterprises LLC (F/K/A Arris Enterprises, Inc.), Arris Technology, Inc., Arris Solutions, Inc., Commscope, Inc. of North Carolina, Commscope Technologies LLC, Ruckus Wireless, LLC (F/K/A Ruckus Wireless, Inc.)release of security interest at reel/frame 049905/0504
12 Oct 2026TodayWithin its term
17 Feb 2037Term endsEstimated

Method for delivering and presenting targeted advertisements without the need for time synchronized content streams

Life of this patent

Method for delivering and presenting targeted advertisements without the need for time synchronized content streams

Life of this patent

Life of this patent

Abstract

Drawings

Drawings

Claims2

Description3,074 words

Drawings

Classification12 codes

Life of this patent

Description3,074 words