Delivering content

A method for an auxiliary content management component in a content delivery system, the method comprising:

• receiving, by a processor, a request for auxiliary content information from a user device, the request comprising an identifier of a user associated with the user device and an identifier of desired media content transmitted to the user device from a media component;
• storing, by the processor, at least one permission voucher for users of the content delivery system, the permission voucher indicating that auxiliary content for a user based on the received request can be deferred in a constrained playout mode in which auxiliary content associated with the desired media content is reduced for the user,
• applying, by the processor, an analysis to the received request to determine auxiliary content information for the user for the desired media content;
• applying, by the processor, a second analysis to determine if the constrained playout mode is enabled for the user;
• carrying out, by the processor, an access to the store, if the constrained playout mode is enabled, to identify at least one permission voucher for the user;
• applying a modification, by the processor, to generate adapted auxiliary content information based on the identifier of the user, to exclude the deferred auxiliary content;
• carrying out, by the processor, an access to the store to store information identifying the deferred auxiliary content;
• and
• carrying out transmission, by the processor, of the adapted auxiliary content information to the user device,
• wherein on a subsequent request for auxiliary contents form the user, the processor is configured to access the store to determine whether playout of auxiliary content has previously been deferred, and apply such deferred auxiliary contents responsive to such subsequent request.

A viewing device configured to control content to be viewed on the viewing device, the viewing device comprising:

• a user interface having an input configured detect a selection by a user of desired content to be viewed on the viewing device;
• and
• a network interface having an output configured to request the desired content from a media server;
• and
• an input configured to receive the desired content from the media server, the desired content associated with auxiliary content to be played out by a player of the device in a playout session comprising auxiliary content and the desired content;
• wherein the user interface is configured to:
• carry out display to a user an option for desired content in a content consumption format with reduced auxiliary content;
• carry out detection of selection by the user of a constrained playout mode, comprising detecting that the user has selected a content consumption format with reduced auxiliary content;
• carry out detection of selection by the user to skip playout of at least one piece of the reduced auxiliary content;
• carry out generation of a request to a control module to seek permission that the constrained playout mode is available to the user;
• and
• carry out playout of the current playing session, on receiving a permission signal from the control module, on the viewing device in the constrained playout mode, comprising adapting playback of the desired content to skip playout of the at least one piece of the reduced auxiliary content in the playout session;
• wherein for each piece of skipped auxiliary content, generate and transmit a tracking message to an auxiliary content management component to indicate that the piece of auxiliary content has been skipped, wherein the tracking message comprises an identifier to cause the skipped auxiliary content to be deferred.