Enhancing TV with wireless broadcast messages

A server comprising:

• a memory storing an aggregated enhancement data database;
• and
• a processor configured to:
• receive a plurality of requests for enhanced media content for a television from a plurality of mobile devices of a plurality of users who are concurrently viewing the television that sends a broadcast message, the broadcast message including an identity of the television and an identity of the media content, wherein each of the plurality of requests includes the identity of the television that is to receive the aggregated enhancement data, and further includes an identity of a user of each of the plurality of the mobile devices, wherein generation of the aggregated enhancement data is based on the identity of the user;
• retrieve aggregated enhancement data from the aggregated enhancement data database in response to the receiving of the plurality of requests;
• and
• transmit the aggregated enhancement data to the television, the aggregated enhancement data for use by the television to enhance a media content, wherein the aggregated enhancement data includes a group specific data selected based on the plurality of users;
• wherein enhancing the media content using the aggregated enhancement data includes adding a plurality of media content overlays to the media content, and wherein each of the plurality of media content overlays comprises enhancement data specific to one of the plurality of users.

A mobile device comprising:

• a memory storing a software application;
• and
• a processor configured to execute the software application to:
• receive a broadcast message from a wireless device embedded in a television, the broadcast message including an identity of a media content being displayed by the television and an identity of the television;
• and
• transmit a request, generated using the broadcast message, to a server for sending enhanced media content as part of an aggregated request to the television, the request including the identity of the media content, an identity of the television that is to receive the enhanced media content and an identity of a user of the mobile device, wherein the aggregated request includes a plurality of requests transmitted by a plurality of mobile devices used by a plurality of users concurrently using the television;
• wherein the enhanced media content comprises aggregated enhancement data including a group specific data selected by the server based on the identity of each of the plurality of users of the plurality of mobile devices, and wherein sending the enhanced media content using the aggregated enhancement data includes adding a plurality of media content overlays to the media content, and wherein each of the plurality of media content overlays comprises enhancement data specific to one of the plurality of users.