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US 10,257,546 B1Granted
Identifying transitions within media content items
AssigneeGoogle Inc.
InventorsJun Hong, Yun Shi, Ramesh Sarukkai, Min-hsuan Tsai
Life of this patent
Estimating the term…
Abstract
Systems and methods are disclosed for identifying transitions within media content items. In one implementation, a processing device process a first media content item, the first media content item being associated with a transition, to identify one or more characteristics associated with the transition. The processing device processes a second media content item to identify at least one of the one or more characteristics at a chronological interval of the second media content item. The processing device receives a sponsored content item. The processing device provides, during a presentation of the second media content item, the sponsored content item at the chronological interval.
Claims20
A method comprising:
- processing, by a processing device, a media content item to determine a plurality of transition points within the media content item, comprising the steps of:
- identifying a first transition point and a second transition point in the plurality of transition points of the media content item, by:
- identifying one or more transition characteristics in a reference media content item provided by a content creator, wherein the reference media content item comprises at least two images, and wherein the transition characteristic is associated with a change between the at least two images, the change comprising a shot change, a shot length change, or a difference in brightness between a first shot and a second shot, and
- identifying the first transition point as a first time at which a transition characteristic occurs in the media content item similar to a transition characteristic in the reference media content item, and
- identifying the second transition point as a second time at which a transition characteristic occurs in the media content item similar to a transition characteristic in the reference media content item;
- receiving a sponsored content item,
- determining that the first time associated with the first transition point is within a predetermined time of the second time associated with the second transition point;
- and
- during streaming of the media content item, providing the sponsored content item only at one of the first transition point and the second transition point of the media content item, responsive to the determination that the first transition point and the second transition point are within a predetermined time of one another.
6 more elements
A system comprising:
- at least one processor;
- a memory coupled to the at least one processor;
- and
- a transition identification engine structured to cause the at least one processor to execute machine-readable instructions stored in the memory and causing the at least one processor to:
- identify a first transition point and a second transition point in the plurality of transition points of a media content item, by:
- identify one or more transition characteristics in a reference media content item provided by a content creator, wherein the reference media content item comprises at least two images, and wherein the transition characteristic is associated with a change between the at least two images, the change comprising a shot change, a shot length change, or a difference in brightness between a first shot and a second shot, and
- identify the first transition point as a first time at which a transition characteristic occurs in the media content item similar to a transition characteristic in the reference media content item, and
- identify the second transition point as second time at which a transition characteristic occurs in the media content item similar to a transition characteristic in the reference media content item;
- receive a sponsored content item;
- determine that the first time associated with the first transition point is within a predetermined time of the second time associated with the second transition point;
- and
- during streaming of the media content item, provide the sponsored content item only at one of the first transition point and the second transition point of the media content item, responsive to the determination that the first transition point and the second transition point are within a predetermined time of one another.
9 more elements
Dependencies are inferred from the claim text.