Data processing system program product and method for communicating information related to user activities on electronic sites

A data processing system program product comprising at least one non-transitory computer readable medium storing instructions translatable by at least one processor of an electronic communication device to perform:

• loading the data processing system program product into a non-transitory computer memory of the electronic communication device;
• executing the data processing system program product on the electronic communication device;
• while the data processing system program product is executing on the electronic communication device:
• sending a plurality of view requests from the electronic communication device over a network to a plurality of electronic sites via server machines, the server machines providing access to the plurality of electronic sites, the plurality of electronic sites substantially controlled or owned by a first plurality of entities;
• receiving a plurality of views of the plurality of electronic sites over the network via the server machines, wherein each view of the plurality of views substantially corresponds to a respective view request of the plurality of view requests;
• and
• sending, over the network via the server machines, user activity information related to the plurality of view requests to a user information system server which is different from the plurality of electronic sites and which contains a database of the user activity information, the user information system server bi-directionally coupled to the server machines that provide access to the plurality of electronic sites, the user information system server substantially controlled or owned by an entity that is different from the first plurality of entities, wherein the information related to the plurality of view requests is sent:
• every time a view request of the plurality of view requests is made;
• after a predetermined volume of data has accumulated on the electronic communication device:
• or
• on a periodic basis.

An electronic communication device, comprising:

• at least one processor;
• at least one non-transitory computer readable medium;
• and
• stored instructions translatable by the at least one processor to perform:
• loading a data processing system program product into a non-transitory computer memory of the electronic communication device;
• executing the data processing system program product on the electronic communication device;
• while the data processing system program product is executing on the electronic communication device:
• sending a plurality of view requests from the electronic communication device over a network to a plurality of electronic sites via server machines, the server machines providing access to the plurality of electronic sites, the plurality of electronic sites substantially controlled or owned by a first plurality of entities;
• receiving a plurality of views of the plurality of electronic sites over the network via the server machines, wherein each view of the plurality of views substantially corresponds to a respective view request of the plurality of view requests;
• and
• sending, over the network via the server machines, user activity information related to the plurality of view requests to a user information system server which is different from the plurality of electronic sites and which contains a database of the user activity information, the user information system server bi-directionally coupled to the server machines that provide access to the plurality of electronic sites, the user information system server substantially controlled or owned by an entity that is different from the first plurality of entities, wherein the information related to the plurality of view requests is sent:
• every time a view request of the plurality of view requests is made;
• after a predetermined volume of data has accumulated on the electronic communication device;
• or
• on a periodic basis.