Communication fingerprint for identifying and tailoring customized messaging
AssigneeInternational Business Machines Corporation
InventorsNathaniel J. Gibbs, Matthew M. Lobbes, Shelbee D. Smith-Eigenbrode, Brian J. Snitzer
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Abstract
A computer-implemented for delivering tailored content to an individual includes: obtaining, by a computer system, communications of the individual; obtaining, by the computer system, a communication fingerprint for the individual based on analysis of the communications of the individual; tailoring, by the computer system, a message to the individual using the communication fingerprint; and delivering the message to the individual. Using sentiment analysis combined with a unique communication fingerprint for an individual advantageously provides for a more tailored, and thus more effective, communication to the individual.
Claims18
A method for delivering tailored content to an individual, comprising:
- obtaining, by a computer system, communications of the individual;
- obtaining, by the computer system, a communication fingerprint for the individual based on an analysis of the communications of the individual;
- tailoring, by the computer system, a message to the individual using the communication fingerprint;
- and
- delivering the message to the individual,
- wherein the analysis comprises at least one from a group consisting of:
- sentiment analysis;
- semantic analysis, and tone analysis,
- further comprising obtaining a message fingerprint for the message based on sentiment analysis of the message;
- and
- creating a comparison score based on comparing the message fingerprint to the communication fingerprint.
A method for delivering tailored content to an individual, comprising:
- obtaining, by a computer system, communications of the individual;
- obtaining, by the computer system, a communication fingerprint for the individual based on an analysis of the communications of the individual;
- tailoring, by the computer system, a message to the individual using the communication fingerprint;
- and
- delivering the message to the individual,
- wherein the obtaining the communication fingerprint comprises transmitting an application program interface (API) call to a server via a network, wherein the API call includes the communications of the individual.
A system comprising:
- a CPU, a computer readable memory and a computer readable storage medium associated with a computing device;
- program instructions to obtain a communication fingerprint of an individual based on an analysis of communications of the individual;
- program instructions to obtain a message fingerprint of a message intended for the individual based on an analysis of the message;
- program instructions to compare the message fingerprint to the communication fingerprint;
- and
- program instructions to output a result of the comparison via a user interface,
- wherein the program instructions are stored on the computer readable storage medium for execution by the CPU via the computer readable memory.
A computer program product for delivering tailored content to an individual, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a computing device to cause the computing device to:
- perform an application program interface (API) call to a server via a network, wherein the API call includes communications of the individual;
- receive a communication fingerprint of the individual from the server, wherein the communication fingerprint is based on an analysis of the communications included in the API call;
- receive a message via a user interface (UI);
- obtain a message fingerprint of the message based on an analysis of the message;
- compare the message fingerprint to the communication fingerprint;
- and
- output a result of the comparison via the UI.
Dependencies are inferred from the claim text.