US 10,255,618 B2Granted

Deep link advertisements

AssigneeSamsung Electronics Co., Ltd.

InventorsJames Delli Santi, Rajesh Shenoy, Deepak Thrakal

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Abstract

According to some implementations of the present disclosure, a method that is executed by a processing system is described. The method includes receiving an ad request, determining a context category structure based on the ad request, and identifying one or more app-specific rules based on the category defined in the context category. The method further includes, for each app-specific rule: determining whether the identified entities in the context category structure are received by the template defined in the app-specific rule; generating a function identifier based on the set of identified entities and the template when the identified entities are received by the template defined in the app-specific rule; and determining a score for each of the generated function identifiers. The method includes selecting one or more of the generated function IDs based on the respective scores of the function IDs and generating an advertisement object corresponding to the function ID.

Claims19

Dependent claims

An advertising apparatus comprising:

at least one processor;
and
at least one memory communicatively coupled to the at least one processor and configured to store a plurality of app-specific rules,
wherein the memory stores one or more computer programs including instructions which, when executed by the at least one processor, cause the at least one processor configured to:
in response to receiving at least one context signal for an advertising request, determine a context category structure based on the ad request received at least one context signal,
identify at least one app-specific rule of the plurality of app-specific rules based on a category of an application or an application function corresponding to the context category structure,
generate function identifiers (IDs) related to the application based on a set of entities and a template corresponding to the at least one app-specific rule,
determine a score for each of the generated function IDs based on a fee arrangement corresponding to the at least one app-specific rule,
select at least one function ID among the generated function IDs based on respective scores of the generated function IDs,
generate an advertisement object corresponding to the selected at least one function ID, and
transmit the generated advertisement object to a user device, wherein the determining of the context category structure includes:
determining a set of keywords corresponding to a current state of the application being presented by the user device based on the at least one context signal,
determining the category based on the set of keywords and a knowledge base, and
determining the set of entities based on the set of keywords and the knowledge base,
wherein the at least one context signal includes a resource identifier indicating the current state of the application,
wherein the determining of the set of keywords includes:
in response to requesting a document corresponding to the current state using the resource identifier,
obtaining the document from a resource, and
scraping the document to identify the set of keywords, and
wherein the each app-specific rule includes triggering data, the template, and a set of entity types.

17 more elements

A method comprising:

in response to receiving at least one context signal for an advertising request, determining, by a processor of an advertising apparatus, a context category structure based on the received at least one context signal;
identifying, by the processor, at least one app-specific rule based on a category of an application or an application function corresponding to the context category structure;
generating, by the processor, function identifiers (IDs) related to the application based on a set of entities and a template corresponding to the at least one app-specific rule,
determining, by the processor, a score for each of the generated function IDs based on a fee arrangement corresponding to the at least one app-specific rule, and
selecting, by the processor, at least one function ID among the generated function IDs based on respective scores of the generated function IDs;
generating, by the processor, an advertisement object corresponding to the selected at least one function ID;
and
transmitting, by the processor, the generated advertisement object to a user device,
wherein the determining of the context category structure includes:
determining a set of keywords corresponding to a current state of a application being presented by the user device based on the at least one context signal,
determining the category based on the set of keywords and a knowledge base, and
determining the set of entities based on the set of keywords and the knowledge base,
wherein the at least one context signal includes a resource identifier indicating the current state of the application,
wherein the determining of the set of keywords includes:
in response to requesting a document corresponding to the current state of the application using the resource identifier,
obtaining the document from a resource, and
scraping the document to identify the set of keywords, and
wherein the each app-specific rule includes triggering data, the template, and a set of entity types.

15 more elements

An advertising apparatus comprising:

at least one processor;
and
at least one memory communicatively coupled to the at least one processor, wherein the memory stores one or more computer programs including instructions which, when executed by the at least one processor, cause the at least one processor configured to:
in response to an advertising request by a user device, obtain information related to at least one application currently executed by the user device or currently accessed at the user device,
identify at least one keyword corresponding to a current state of the at least one application based on the information related to the at least one application,
identify a category of the at least one application using the identified at least one keyword,
obtain at least one function identifier based on the category and the at least one keyword,
set a score of the least one function identifier based a fee arrangement corresponding to the at least one function identifier,
when the at least one function identifier is selected based on the set score, obtain an advertisement corresponding to the current state of the at least one application based on the at least one function identifier, and
control to transmit the obtained advertisement to the user device,
wherein the at least one function identifier is generated based on the at least one keyword and an app-specific rule for the at least one application related to the category.

8 more elements

Dependencies are inferred from the claim text.