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US 10,255,615 B2Granted
System and method for contextual virtual local advertisement insertion
AssigneeAT&T Intellectual Property I, L.P.
InventorsKeith Aubrey Crowe, James Pratt, Marc Andrew Sullivan
Life of this patent
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Abstract
A system and method for presenting advertising, the method including but not limited to presenting on a first end user device, a first personalized advertisement in a first avatar's view of a virtual world and presenting on a second end user device, a second personalized advertisement in a second avatar's view of the virtual world.
Claims18
A method for presenting advertising, the method comprising:
- monitoring on a processor, a response from a first avatar for a first end user to one of a plurality of advertising data types in one of a plurality of contexts in a virtual world;
- determining on the processor a preferred advertising data type for the first avatar for the first end user in each of the plurality of contexts;
- determining on the processor, from the plurality of contexts, a current context for the first avatar for the first end user;
- determining a preferred data type for the first end user in the current context for the first end user's avatar;
- presenting on a first end user device, a first personalized advertisement having the preferred data type for the current context in the first avatar's view of the virtual world;
- determining a preferred data type of a second end user in the current context for a second end user's avatar;
- and
- presenting, a second personalized advertisement in a second avatar's view of the virtual world, wherein a second advertising data type for the second personalized advertisement is the second end user's preferred data type in the current context.
5 more elements
A system for presenting advertising in a virtual world, the system comprising:
- a processor in data communication with a tangible non-transitory computer readable medium;
- a computer program comprising instructions stored in the non-transitory tangible computer readable medium, the computer program comprising:
- instructions to monitor at the processor, a first end user's avatar for a first end user's response to a particular advertising data type in one of a plurality of contexts in the virtual world, wherein the particular advertising data type is text;
- instructions to determine a preferred advertising data type for the first end user in each of the plurality of contexts;
- instructions to determine from the plurality of contexts, a current context for the first end user's avatar;
- instructions to determine a preferred advertising data type for the first end user in the current context for the first end user's avatar;
- instructions to present, a first personalized advertisement having the preferred advertising data type for the current context in the first avatar's view of the virtual world;
- instructions to determine at the processor, a preferred advertising data type for a second end user in the current context for the second end user's avatar;
- and
- instructions to present a second personalized advertisement in a second avatar's view of the virtual world, wherein a second advertising data type for the second personalized advertisement is the second end user's preferred advertising data type in a current context for the second end user's avatar in the current context.
7 more elements
A non-transitory computer readable medium for storing a computer program executed by a processor in presenting advertising, the computer program comprising instructions stored in the computer readable medium, the computer program comprising:
- instructions to monitor a first end user's avatar for a first end user's historical response to a particular advertising data type in one of a plurality of contexts in a virtual world, wherein the particular advertising data type is, text;
- instructions to determine a preferred advertising data type the first end user in each of the plurality of contexts;
- instructions to determine from the plurality of contexts, a current context for the first end user's avatar;
- instructions to determine a preferred advertising data type for the first end user in the current context for the first end user's avatar;
- instructions to present on a first end user device, a first personalized advertisement having the advertising preferred data type for the current context in the first avatar's view of the virtual world, wherein a first advertising data type for the first personalized advertisement is based on a first end user's monitored historical response to a first advertising data type in the particular context in the virtual world;
- instructions to determine a preferred advertising data type for a second end user in the current context for the second end user's avatar in the virtual world;
- and
- instructions to present on a second end user device, a second personalized advertisement in a second avatar's view of the virtual world, wherein a second advertising data type for the second personalized advertisement is the second end user's preferred advertising data type in a current context for the second end user's avatar in the current context.
5 more elements
Dependencies are inferred from the claim text.