Interactive marketing system

A computer-implemented method of performing a targeted communication service for distribution to a plurality of end-users of a public communication network accessible electronic banking service, comprising:

• selecting a target audience of end-users using a networked computer connected to a database having electronically stored attributes including demographic attributes, prior transaction attributes and prior response attributes of each of the plurality of end-users using the electronic banking service wherein the end-users each have a bank account, the prior response attributes resulting from answers to electronically stored query sequences obtained from automated communications with the end-users of the electronic banking service, the electronic banking service including an automated electronic communication system that electronically performs transactions using a banking server connected to the database wherein the automated electronic communication system stores transaction data of each of the plurality of end-users in the database;
• scoring the target audience of end-users;
• storing an automated communication query sequence in a memory device, the automated communication query sequence being displayable to the scored end-users of the public network accessible banking service using a display connected to a computing device that is connectable to the public communication network using a web browser or wireless mobile computing device banking application, the automated communication query sequence comprising an ordered sequence of interview questions stored in the memory device that are presented to the end-user with the computing device and the display, the stored sequence of interview questions including at least a first stored question and at least one stored second question that is automatically communicated to an end-user on the display in response to an answer of the first stored question such that a further automated communication based on one or more answers to the sequence of interview questions can be selected from the memory device;
• and
• automatically determining a subset of the end-users using a database query to generate a statistical attribute of the subset of end-users based at least partially on the recorded answers, the database query including a plurality of coefficients that correspond to the electronically stored attributed;
• sending a further automated communication with the public communication network to the subset of end-users of the banking service using the web browser or the wireless mobile computing device banking application and generating response data;
• and
• electronically storing response data of the one or more end-users in the database.