Bid landscape tool

A system comprising:

• one or more server computers coupled to a network;
• and
• one or more databases coupled to the one or more server computers;
• wherein the one or more server computers are for:
• obtaining a first set of information comprising historical online advertising bidding and delivery information;
• receiving input from a graphical user interface including a second set of information, including a set of one or more advertising campaign parameters, wherein advertising campaign parameters can include parameters associated with one or more aspects or portions of an advertising campaign;
• based at least in part on the first set of information and based at least in part on the second set of information, determining, in association with the set of one or more advertising campaign parameters, a competitive bid amount or range and a non-competitive bid amount or range;
• displaying a bid landscape graphical user interface including a user selectable parameter positioned in the upper portion of the interface and indications of the competitive bid amount or range and a non-competitive bid amount or range organized by the user selectable parameter wherein the indications are provided for each of a number of types or forms of the user selectable parameter and providing for capability for the user repeatedly making adjustments and trying different possibilities for parameters;
• and
• implementing bidding according to selection of a bid amount from the displayed bid landscape graphical user interface and based on conversion of the bid amount into its equivalent in a standard measure.

A non-transitory computer readable medium or media containing instructions for executing a method comprising:

• obtaining a first set of information comprising historical online advertising bidding and delivery information;
• receiving input from a graphical user interface including, including a set of one or more advertising campaign parameters, wherein advertising campaign parameters can include parameters associated with one or more aspects or portions of an advertising campaign;
• based at least in part on the first set of information and based at least in part on the second set of information, determining, in association with the set of one or more advertising campaign parameters, at least one bid amount or range anticipated to be competitive, and at least one bid amount or range anticipated to be non-competitive;
• displaying a bid landscape graphical user interface including a user selectable parameter positioned in the upper portion of the interface and indications of the at least one bid amount or range anticipated to be competitive and the at least one bid amount or range anticipated to be non-competitive organized by the user selectable parameter wherein the indications are provided for each of a number of types or forms of the user selectable parameter and providing for capability for the user repeatedly making adjustments and trying different possibilities for parameters;
• and
• implementing bidding according to selection of a bid amount from the displayed bid landscape graphical user interface and based on conversion of the bid amount into its equivalent in a standard measure;
• wherein the display further provides an indication of an actual, estimated or proposed bid amount or range associated with current or recent online advertising associated with an advertising campaign, or portion or aspect of the advertising campaign, associated with an advertiser or advertising campaign manager for whose use the display is provided;
• and
• wherein the display is to allow an advertiser or advertising campaign manager to compare a bid amount associated with an advertising campaign, or portion of an advertising campaign, with comparable competitive and non-competitive bid amounts or ranges, to help allow the advertiser or advertising campaign manager to select an optimal bid amount in connection with the advertising campaign or the portion of the advertising campaign.