US 10,255,249 B1Granted

Previewing electronic book content within third-party websites

AssigneeAmazon Technologies, Inc.

InventorsWainwright Gregory Siady Yu, Anisha Gulabani, Andrew Olcott, Robert Wayne Roth, Joon Hao Chuah, Jeffrey Craig Kunins, Brandon LaBranche Watson, Simran K. Dua, Manigandan Natarajan, Mohammad Kanso, William M. Hsu

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Abstract

Electronic content such as an electronic book (e-book) that is referenced in or otherwise related to other content such as website content is identified, and a visual representation of the electronic content is generated. The visual representation is presented in conjunction with the website content, and a reader application for previewing the electronic content is launched via user interaction with the visual representation. Exiting the reader application causes a browser application that is rendering the website content to be automatically returned to a foreground state. A variety of actions are enabled via interaction with the reader application such as purchasing the electronic content, sharing the electronic content, or downloading a sample preview of the electronic content for later consumption.

Claims20

Dependent claims

A method, comprising:

determining a subject matter of text on a website;
determining a relationship between subject matter described in an electronic book and the determined subject matter of the text on the website;
determining in the electronic book a first text portion and a second text portion based on the relationship;
determining a first semantic context associated with the first text portion;
determining a second semantic context associated with the second text portion;
determining that the first semantic context and the second semantic context satisfy a threshold context tolerance associated with the text on the website;
causing presentation of the first text portion a first number of times within a user-selectable interface displayed on the website concurrently with the text on the website;
determining a first performance metric associated with the presentation of the first text portion the first number of times in the user-selectable interface, the first performance metric indicating a number of user interactions with the first text portion;
causing presentation of the second text portion a second number of times within the user-selectable interface displayed on the website concurrently with the text on the website and with the first text portion;
determining a second performance metric associated with the presentation of the second text portion the second number of times, the second performance metric indicating a second number of user interactions with the second text portion;
determining that the first performance metric exceeds the second performance metric;
selecting the first text portion for inclusion in a content card corresponding to the electronic book;
and
causing a browser application executing on a user device to display the content card on the website in association with the text on the website.

11 more elements

A method, comprising:

determining a subject matter of website source content;
determining a relationship between first electronic content and the website source content based on the determined subject matter;
determining in the first electronic content a first portion and a second portion based on the relationship;
determining a first semantic context associated with the first portion;
determining a second semantic context associated with the second portion;
determining that the first semantic context and the second semantic context satisfy a threshold context tolerance associated with the website source content;
causing presentation of the first portion a first number of times within a user-selectable interface displayed on the website concurrently with the website source content;
determining a first performance metric associated with the presentation of the first portion the first number of times in the user-selectable interface, wherein the first performance metric comprises at least a number of shares of a sample preview of the first electronic content that are associated with a number of times the user-selectable interface is displayed;
causing presentation of the second portion a second number of times within the user-selectable interface displayed on the website concurrently with the website source content;
determining a second performance metric associated with the presentation of the second portion the second number of times;
determining that the first performance metric exceeds the second performance metric;
selecting the first portion for inclusion in a visual representation of the first electronic content;
and
causing a browser application executing on a user device to display the visual representation in association with the website source content.

11 more elements

A system, comprising:

at least one memory storing computer-executable instructions;
and
at least one processor communicatively coupled to the at least one memory and configured to access the at least one memory and execute the computer-executable instructions to:
determine a subject matter of website source content;
determine a relationship between electronic content and the website source content based on the determined subject matter;
determine in the electronic content a first portion and a second portion based on the relationship;
determine a first semantic context associated with the first portion;
determine a second semantic context associated with the second portion;
determine that the first semantic context and the second semantic context satisfy a threshold context tolerance associated with the website source content;
cause presentation of the first portion a first number of times within a user-selectable interface displayed on the website concurrently with the website source content;
determine a first performance metric associated with the presentation of the first portion the first number of times in the user-selectable interface, wherein the first performance metric comprises at least a number of shares of a sample preview of the electronic content that are associated with a number of times the user-selectable interface is displayed;
cause presentation of the second portion a second number of times within the user-selectable interface displayed on the website concurrently with the website source content;
determine a second performance metric associated with the presentation of the second portion the second number of times;
determine that the first performance metric exceeds the second performance metric;
select the first portion for inclusion in a visual representation of the electronic content;
and
cause a browser application executing on a user device to display the visual representation in association with the website source content.

14 more elements

Dependencies are inferred from the claim text.