Music playback for affiliated services

A non-transitory computer-readable medium storing instructions configured to cause one or more processors to:

• identify that a first webpage or first application is active on a device and associated with a first service;
• stream media in response to the first webpage or application being active;
• determining that a second webpage or second application becomes active on the device and is associated with a second service;
• determine that the second service is affiliated with the first service;
• and
• continue streaming of the media in response to determining that the second service is affiliated with the first service.

An apparatus comprising:

• a non-transitory computer readable medium configured to store instructions for streaming media on the apparatus comprising;
• identification logic configured to:
• identify a first webpage or first application active on the apparatus and associated with a first service;
• determine that a second webpage or second application associated with a second service becomes active on the apparatus;
• and
• determine an association between the first service and the second service;
• and
• playback logic configured to:
• stream media on the apparatus, wherein the playback logic is configured to continue to stream the media after the second webpage or second application becomes active when the identification logic determines that the second service is affiliated with the first service.