Rendering interaction statistics data for content elements of an information resource by identifying client device segments

A method of rendering Internet interaction statistical data on graphical user interfaces, comprising:

• calculating, by a computing device having one or more processors, interaction sequence metrics for interactions by subsets of client devices with a first content element and a second content element on an information resource;
• calculating, by the computing device, interaction sequence difference measures between the interaction sequence metrics among the subsets of client devices;
• generating, by the computing device, using the interaction sequence metrics and the difference measures, a graph element including:
• a first node corresponding to the first content element of the information resource;
• a second node corresponding to the second content element of the information resource;
• a first directed path from the first node to the second node indicating a first interaction sequence metric for interactions by a first subset of client devices with the first content element prior to interacting with the second content element;
• a second directed path from the second node to the first node indicating a second interaction sequence metric for the interactions by the first subset of client devices with the second content element prior to interacting with the first content element;
• a third directed path indicating a first interaction sequence difference measure corresponding to a difference between the first interaction sequence metric and a third interaction sequence metric for interactions by a second subset of client device with the first content element prior to interacting with the second content element;
• and
• a fourth directed path indicating a second interaction sequence difference measure corresponding to a difference between the second interaction sequence metric and a fourth interaction sequence metric for interactions by the second subset of client device with the second content element prior to interacting with the first content element;
• and
• displaying, by the computing device, the graph element in a graphical user interface overlaid on the information resource including the first content element and the second content element.