US 10,242,383 B2Granted

Method and system for delivering advertisements in a store

AssigneeSanal Sasankan

InventorsSanal Sasankan, Pengfei Zhang

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Abstract

A method of delivering promotional content to a navigation application in a mobile device is provided. Knowledge of user interest inferred from a query and expected future location is used to render an advertisement in the navigation application. The advertisement is selected based on a location associated with a query received at the mobile device. In one design, advertisements are selected and rendered in a product-navigation application in a mobile device, which is used to determine the location of a product-choice. The advertisement for a promoted product is preferably rendered such that it represents the actual physical location of the promoted product in the store.

Claims19

Dependent claims

A product discovery system comprising:

a server processor configurable to be in communication with a mobile device;
a memory in communication with the server processor, the memory storing product location information comprising low-granularity product location information and high-granularity product location information;
and
a transceiver connected to the server processor for transmitting data to and receiving data from the mobile device;
wherein the server processor is configured to:
obtain a first location of the mobile device and compare the first location of the mobile device to a first predetermined area;
in response to determining that the first location of the mobile device is located within the first predetermined area, provide to the mobile device a first portion of the product location information, the first portion comprising the low-granularity product location information, wherein the low-granularity product location information comprises an aisle number in which each product is located;
determine a second location of the mobile device and compare the second location of the mobile device to a second predetermined area;
and
in response to determining that the second location of the mobile device is located within the second predetermined area, provide to the mobile device a second portion of the product location information, the second portion comprising the high-granularity product location information;
receive from the mobile device a product indication;
and
in response to receiving the product indication, identify, from the product location information, an in-store location of a product associated with the product indication, and select and provide to the mobile device an advertisement for a promoted product, the advertisement selected based on the in-store location of the product associated with the product indication, wherein the in-store location of the product associated with the product indication is indicative of an expected proximity of a user of the mobile device to the promoted product, and wherein the promoted product is selected by an advertiser.

10 more elements

A computer program product comprising a non-transitory computer readable medium having instructions recorded thereon, for execution by a processor on a mobile device in communication with a server processor, wherein the instructions comprise the steps of:

downloading from the server processor low-granularity product location information, wherein the low-granularity product location information comprises an aisle number in which each product is located;
transmitting, to the server processor, information identifying a first location of the mobile device, wherein the low-granularity product location information corresponds to a first predetermined area in which the first location of the mobile device is located;
transmitting, to the server processor, information identifying a second location of the mobile device;
downloading high-granularity product location information corresponding to a second predetermined area in which the second location of the mobile device is located;
receiving from a user a product indication, and transmitting the product indication to the server processor;
identifying, from the product location information, an in-store location of a product associated with the product indication, and
downloading from the server processor an advertisement for a promoted product, the advertisement selected based on the in-store location of the product associated with the product indication, wherein the in-store location of the product associated with the product indication is indicative of an expected proximity of a user of the mobile device to the promoted product and wherein the promoted product is selected by an advertiser;
and
displaying the advertisement on the mobile device.

6 more elements

A method performed by a server processor in communication with a mobile device, the method comprising the following steps:

obtaining by the server processor a first location of the mobile device and comparing the first location of the mobile device to a first predetermined area;
in response to determining that the first location of the mobile device is located within the first predetermined area, obtaining by the server processor low-granularity product location information, wherein the low-granularity product location information comprises an aisle number in which each product is located;
the server processor transmitting the low-granularity product location information to the mobile device;
obtaining by the server processor a second location of the mobile device and comparing the second location of the mobile device to a second predetermined area;
and
in response to determining that the second location of the mobile device is located within the second predetermined area, the server processor transmitting to the mobile device high-granularity product location information;
receiving from the mobile device a product indication;
and
in response to receiving the product indication, the server processor identifying, from the product location information, an in-store location of a product associated with the product indication and selecting and transmitting to the mobile device an advertisement for a promoted product, the advertisement selected based on the in-store location of the product associated with the product indication, wherein the in-store location of the product associated with the product indication is indicative of an expected proximity of a user of the mobile device to the promoted product and wherein the promoted product is selected by an advertiser.

6 more elements

Dependencies are inferred from the claim text.

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Abstract

A product discovery system comprising:

a server processor configurable to be in communication with a mobile device;
a memory in communication with the server processor, the memory storing product location information comprising low-granularity product location information and high-granularity product location information;
and
a transceiver connected to the server processor for transmitting data to and receiving data from the mobile device;
wherein the server processor is configured to:
obtain a first location of the mobile device and compare the first location of the mobile device to a first predetermined area;
in response to determining that the first location of the mobile device is located within the first predetermined area, provide to the mobile device a first portion of the product location information, the first portion comprising the low-granularity product location information, wherein the low-granularity product location information comprises an aisle number in which each product is located;
determine a second location of the mobile device and compare the second location of the mobile device to a second predetermined area;
and
in response to determining that the second location of the mobile device is located within the second predetermined area, provide to the mobile device a second portion of the product location information, the second portion comprising the high-granularity product location information;
receive from the mobile device a product indication;
and
in response to receiving the product indication, identify, from the product location information, an in-store location of a product associated with the product indication, and select and provide to the mobile device an advertisement for a promoted product, the advertisement selected based on the in-store location of the product associated with the product indication, wherein the in-store location of the product associated with the product indication is indicative of an expected proximity of a user of the mobile device to the promoted product, and wherein the promoted product is selected by an advertiser.

10 more elements