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US 10,242,374 B2Granted
Providing insights to a merchant
AssigneeFacebook, Inc.
InventorsLee Charles Linden, Benjamin Lewis, Dwight Ewing Crow, Jonathan Shottan, Peng Fan
Life of this patent
Estimating the term…
Abstract
Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.
Claims20
A method comprising:
- maintaining, using at least one processor, a plurality of social networking profiles for a plurality of users, each social networking profile comprising product preferences for a corresponding user;
- receiving one or more indications that a subset of users from the plurality of users have visited a physical location associated with a merchant;
- identifying, in response to receiving the one or more indications that the subset of users has visited the physical location associated with the merchant, one or more product preferences for the subset of users based on social networking profiles associated with the subset of users;
- analyzing the one or more product preferences for the subset of users to determine online purchases at an online merchant by the subset of users that has visited the physical location associated with the merchant;
- detecting, based on one or more presence detectors within the physical location associated with the merchant being triggered, a first area within the physical location associated with the merchant where the subset of users has lingered for at least a threshold amount of time;
- and
- providing merchant insights to the merchant that provide a recommendation to add one or more products purchased at the online merchant to the first area within the physical location associated with the merchant where the subset of users has lingered for at least the threshold amount of time.
4 more elements
A method comprising:
- maintaining, using at least one processor, a plurality of social networking profiles for a plurality of users, each social networking profile comprising product preferences for a corresponding user;
- receiving a merchant profile from a merchant;
- receiving one or more indications that a subset of users from the plurality of users have visited a physical location associated with the merchant;
- identifying, in response to receiving the one or more indications that the subset of users has visited the physical location associated with the merchant, one or more product preferences for the subset of users based on social networking profiles associated with the subset of users;
- identifying, from the one or more identified product preferences for the subset of users that has visited the physical location associated with the merchant, a product category of products purchased at an online merchant by the subset of users that has visited the physical location associated with the merchant;
- analyzing the merchant profile to determine that the product category is relevant to the merchant;
- detecting, based on one or more presence detectors within the physical location associated with the merchant being triggered, a first area within physical location associated with the merchant where the subset of users has lingered for at least a threshold amount of time;
- and
- providing, based on the product category being relevant to the merchant, merchant insights to the merchant that provide a recommendation to add one or more products purchased at the online merchant to the first area within the physical location associated with the online merchant where the subset of users has lingered for at least the threshold amount of time.
6 more elements
A system comprising:
- one or more server devices storing instructions thereon that, when executed by at least one processor, cause the system to:
- maintain a plurality of social networking profiles for a plurality of users, each social networking profile comprising product preferences for a corresponding user;
- receive one or more indications that a subset of users from the plurality of users have visited a physical location associated with a merchant;
- identify, in response to receiving the one or more indications that the subset of users has visited the physical location associated with the merchant, one or more product preferences for the subset of users based on social networking profiles associated with the subset of users;
- analyze the one or more product preferences for the subset of users to determine online purchases at an online merchant by the subset of users that has visited the physical location associated with the merchant;
- detect, based on one or more presence detectors within the physical location associated with the merchant being triggered, a first area within the physical location associated with the merchant where the subset of users has lingered for at least a threshold amount of time;
- and
- provide merchant insights to the merchant that provide a recommendation to add one or more products purchased at the online merchant to the first area within the physical location associated with the merchant where the subset of users has lingered for at least the threshold amount of time.
5 more elements
Dependencies are inferred from the claim text.