Providing tracking and marketing analytics

A system for sending alerts based on boundary and location data, the system comprising:

• a tracking device that provides a location of the tracking device tracking information, the tracking device comprising a band configured to secure the tracking device to a wrist;
• a tracking engine that:
• receives an indication that a first person of a group of people associated with a an attraction location desires to check-in to the attraction location and track at least a second person of the group of people, wherein the indication is associated with a mobile device associated with the first person, the mobile device having a graphical user interface, and wherein the indication includes identification information for the second person and a tracking identifier corresponding to the tracking device associated with the second person;
• activates the tracking device as a key that unlocks a door at the attraction location, wherein, by activating the tracking device as a key, the door is unlocked in response to determining that the key is proximate the door based on a radio frequency identification (RFID) associated with the key;
• communicates for display on the graphical user interface of the mobile device a map of an area associated with the attraction location;
• from the first person, receives a set of boundaries that includes one or more geographical boundaries, the one or more geographical boundaries defining a prohibited area for the second person, wherein the one or more geographical boundaries is defined by the first person by superimposing boundary lines on the map;
• receives the location of the second person tracking information from the tracking device associated with the second person;
• utilizes the location of the second person to:
• provide an incentive that encourages the second person to move to a different location within the attraction location, and
• identify a staffing surplus or deficiency for the attraction location;
• stores the location of the second person as historical location information;
• communicates for display on the graphical user interface of the mobile device the historical location information;
• based on the location of the second person, determines that the second person is near a boundary of the one or more geographical boundaries or has crossed the boundary of the one or more geographical boundaries;
• based on determining that the second person is near the boundary or has crossed the boundary, sends an alert to the first person, the alert including at least the location of the second person;
• and
• receives an indication that the first person is checking out of the attraction location, and in response to receiving the indication that the first person is checking out of the attraction location, deactivates the tracking device of the second person and deletes the historical location information of the second person.

A computerized method for sending alerts based boundary and location data, the method comprising:

• at one or more processors, receiving an indication that a first person of a group of people associated with an attraction location desires to check-in to the attraction location and track at least a second person of the group of people, wherein the mobile device is associated with the first person and comprises a graphical user interface;
• at the one or more processors, receiving identification information for the second person, the identification information including at least a tracking identifier corresponding to a tracking device that has been associated with the second person, the tracking device configured to provide a location of the second person;
• by the one or more processor, activating the tracking device as a key that unlocks a door at the attraction location, wherein, by activating the tracking device as a key, the door is unlocked in response to determining that the key is proximate the door based on a radio frequency identification (RFID) associated with the key;
• by the one or more processors, communicating for display on the graphical user interface of the mobile device a map of an area associated with the attraction location;
• at the one or more processors, receiving from the first person a set of boundaries for the tracking device of the second person, the set of boundaries comprising one or more geographic boundaries for the second person defined by the first person, wherein the set of boundaries is defined by superimposing boundary lines on the map displayed on the graphical user interface;
• at the one or more processors, receiving from the tracking device of the second person the location of the second person;
• storing the location of the second person as historical location information;
• at the one or more processors, utilizing the location of the second person to:
• provide an incentive that encourages the second person to move to a different location within the attraction location, and
• identify a staffing surplus or deficiency for the attraction location;
• at the one or more processors, based on the location of the second person, determining that the second person crossed a boundary of the set of boundaries;
• by the one or more processors, based on determining that the second person crossed the boundary of the set of boundaries, sending an alert to the first person, the alert including at least the location of the second person;
• and
• receiving an indication that the first person is checking out of the attraction location, and in response to receiving the indication that the first person is checking out of the attraction location, deactivating the tracking device of the second person and deleting the historical location information of the second person.