Modifying messages to be more discoverable on a social network

A system, comprising:

• a memory unit for storing a computer program for improving the discoverability of messages on a social network;
• and
• a hardware processor coupled to the memory unit, wherein the hardware processor is configured to execute program instructions of the computer program comprising:
• detecting a creation of a proposed message that requests a response from a target audience, wherein the creation of the proposed message is detected by detecting keywords being entered in a message box used for posting the message on the social network, wherein the proposed message is analyzed using natural language processing to determine that the proposed message requests the response from the target audience;
• searching the social network to identify search terms and posts related to the proposed message, wherein the search terms were used in messages posted by the target audience and the posts were posted by the target audience, wherein natural language processing and sentiment analysis are used to identify the search terms and posts related to at least a sentiment of a user creating the proposed message, wherein the identified search terms and posts are deemed to be most important or relevant to the target audience involving the proposed message;
• searching the social network to identify mentions and hashtags related to the identified search terms and posts;
• ranking the identified search terms in order of usage among the identified posts;
• identifying and highlighting one or more words in the proposed message to be substituted with one or more of the ranked search terms;
• presenting a list of ranked search terms to the user to substitute the one or more highlighted words in the proposed message;
• modifying the proposed message by replacing a highlighted word with a respective search term from the list of ranked search terms in response to the user selecting the respective search term;
• presenting the user with a list of mentions and hashtags from the identified mentions and hashtags related to the selected respective search term;
• receiving a selection of a mention or a hashtag from the list of mentions and hashtags;
• modifying the proposed message by including the selected mention or hashtag;
• and
• posting the modified proposed message on the social network.