Methods and apparatus for generating, transmitting and/or using beacons

A method of communicating information, the method comprising:

• transmitting, from a first ceiling mounted sectorized BLE (Bluetooth Low Energy) access point located inside a building in an array of ceiling mounted BLE access points, different BLE beacons using a first plurality of transmission beams corresponding to a first set of different coverage areas, said transmitting different BLE beacons including:
• transmitting a first beacon into a first coverage area corresponding to a first transmission beam and a first sector of said first ceiling mounted sectorized BLE access point, said first beacon communicating first information, said first information mapping to information in a database about a first product, said first product being in the first coverage area;
• transmitting a second beacon into a second coverage area corresponding to a second transmission beam and a second sector of said first ceiling mounted sectorized BLE access point, said first and second coverage areas being different, said second beacon communicating second information, said second information mapping to information in the database about a second product, said second product being in the second coverage area;
• and
• transmitting, from a second ceiling mounted BLE access point, included in said array of ceiling mounted BLE access points, a third beacon signal communicating different information from said first and second beacons.