System to track engagement of media items

A method comprising:

• delivering an ephemeral message to a client device, the ephemeral message including a media item associated with a physical location;
• receiving an access request for the media item from the client device;
• detecting an exposure of the client device to the media item, based on the receiving the access request;
• tracking user actions of the client device, in response to the detecting the exposure of the client device to the media item;
• detecting the client device at the physical location associated with the media item, based on the tracking the user actions of the client device;
• and
• calculating an engagement score of the media item based on the tracked user actions, in response to the detecting the client device at the physical location associated with the media item.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• delivering an ephemeral message to a client device, the ephemeral message including a media item associated with a physical location;
• receiving an access request for the media item from the client device;
• detecting an exposure of the client device to the media item, based on the receiving the access request;
• tracking user actions of the client device, in response to the detecting the exposure of the client device to the media item;
• detecting the client device at the physical location associated with the media item, based on the tracking the user actions of the client device;
• and
• calculating an engagement score of the media item based on the tracked user actions, in response to the detecting the client device at the physical location associated with the media item.