Method and device for labeling packages and containers

Method for equipping packaging, in particular of containers, in such a way that each packaging is provided with at least one base label and with at least one additional label element, which is applied onto the front side of the base label, facing away from the packaging and therefore visible,

• wherein the method is carried out with the use of a labeling unit for the processing of a web or strip-form label material, said labeling unit comprising:
• a supply of web or strip-form label material, a first labeling station comprising feed rollers to feed the web or strip-form label material, a supply of the at least one additional label element, a second labeling station to feed the at least one additional label element, and a cutting device to cut the at least one base label from the web or strip-form label material, and wherein the method comprises at least the following method steps:
• providing the base labels in the form of the web or strip-form label material,
• applying the at least one additional label element on the respective base label, and the step of
• subsequent application of the base label provided with the at least one additional label element onto the packaging which is to be equipped,
• wherein the base labels are formed by cutting off in each case a part length of the label material, and the application of the respective additional label element to the front side of the respective base label, before this is separated from a web or strip-form label material, and
• wherein, as additional label elements, single-sheet label elements are used, or label elements separated or detached from a web or strip-form material.