Apparatus and method for labelling individual packs

A device for labeling individual packages comprising:

• a feed mechanism for transporting a respective package in a transport direction (X),
• a dispensing unit for dispensing a label into a dispensing position, and
• an application unit for applying the dispensed label on the respective package,
• wherein the application unit comprises a plunger with a plunger shaft and a plunger base for moving the dispensed label from a pick-up position, in which the label is picked up by the plunger base, into a delivery position, in which the label can be applied on the package by the plunger base,
• wherein the plunger shaft is mounted such that it is pivotable about at least one first pivoting axis extending transverse to the transport direction (X),
• wherein the plunger shaft is axially movable in a guide element, which guide element is the only guide element for the plunger,
• wherein the application unit comprises a lifting apparatus with a lifting element, which is configured to carry out a reciprocating motion parallel to a direction (Y) extending angular to the transport direction (X), and a first drive with a motor that drives the lifting element, and
• wherein the plunger shaft of the plunger is connected to the lifting element of the lifting apparatus by means of a joint and wherein the guide element is movable in a reciprocating fashion parallel to the transport direction (X).