Service selection set publishing to device agent with on-device service selection

A network system, comprising:

• a service design center to create a service offer set;
• memory configured to store the service offer set, the service offer set identifying one or more service plans available to a wireless end-user device, the one or more service plans, upon provisioning for the wireless end-user device, enabling the wireless end-user device to communicate over a wireless access network;
• a near-real time device message queue configured to obtain the service offer set from memory;
• and
• a real-time gateway configured to:
• send information associated with the service offer set from the near-real time device message queue to the wireless end user device over the wireless access network, the information associated with the service offer set enabling the wireless end-user device to present, through a user interface of the wireless end-user device, one or more service plan selection options associated with the one or more service plans available to the wireless end-user device,
• receive an offer set user selection from the wireless end-user device, the offer set user selection indicating a user selection of at least one of the one or more service plan selection options, and
• provision one or more network functions based on the offer set user selection.