Methods and systems for verifying authenticity of products

A server system, comprising:

• a memory comprising stored instructions;
• and
• a processor configured to execute the stored instructions to cause the server system to perform at least in part to:
• accessing an image of at least a part of a product label associated with a product;
• extracting a plurality of image attributes from the image for creating an image profile of the image;
• comparing the image profile with a set of reference image profiles, each reference image profile for a reference image comprising a reference control transform value and a reference validation transform value of the reference image;
• upon comparing the image profile, determining at least one reference image profile of the set of reference image profiles matching with the image profile;
• upon determining the at least one reference image profile, determining a control transform value and a validation transform value of the image;
• and
• determining authenticity of the product label by comparing the control transform value and the validation transform value of the image with the reference control transform value and the reference validation transform value of the reference image, respectively.

A method, comprising:

• accessing, by a processor, an image of at least a part of a product label associated with a product;
• extracting, by the processor, a plurality of image attributes from the image for creating an image profile of the image;
• comparing, by the processor, the image profile with a set of reference image profiles for determining a low-level authentication of the product label, each reference image profile for a reference image comprising a reference control transform value and a reference validation transform value of the reference image;
• upon comparing the image profile, by the processor, determining at least one reference image profile of the set of reference image profiles matching with the image profile;
• determining, by the processor, a correlation value by performing a correlation between the image and at least one reference image associated with the at least one reference image profile;
• comparing, by the processor, the correlation value with a pre-defined threshold for determining an intermediate level of authentication of the product label, wherein the intermediate level of authentication establishes a similarity between the image and the at least one reference image based on the pre-defined threshold;
• upon determining the similarity, by the processor, determining a control transform value and a validation transform value of the image;
• and
• determining, by the processor, authenticity of the product label by comparing the control transform value and the validation transform value with the reference control transform value and the reference validation transform value, respectively, for determining a high-level authentication of the product label, the high-level authentication determines if the product label is authentic or counterfeit thereby establishing the authenticity of the product.