Liquid crystal apparatus and television receiver

A liquid crystal display apparatus comprising:

• a liquid crystal panel having a display region;
• a light source device having a plurality of light emitting areas that irradiate toward the liquid crystal panel with light;
• a light source control unit that controls luminance of the light irradiated from the light emitting areas for each light emitting area;
• a gradation changing unit that determines, based on an image signal for displaying an image in the display region for each light emitting area, whether a gradation value of the image signal for a corresponding region in the display region corresponding to each light emitting area is within a prescribed range, and changes the gradation value of the image signal for the corresponding region to a gradation value other than the prescribed range when a result of the determination is affirmative;
• and
• a panel driving unit that applies, to the liquid crystal panel, a voltage depending on the gradation value of the image signal, for the corresponding region corresponding to the light emitting area whose result of the determination is negative, and applies, to the liquid crystal panel, a voltage depending on the gradation value changed by the gradation changing unit, for the corresponding region corresponding to the light emitting area whose result of the determination is affirmative, among a plurality of corresponding regions in the display region corresponding to the plurality of light emitting areas, respectively,
• wherein
• the light source control unit controls the luminance of the light irradiated from the light emitting area whose result of the determination is negative so as to be a predetermined reference luminance, and controls the luminance of the light irradiated from the light emitting area whose result of the determination is affirmative so as to be a luminance changed from the reference luminance.