Graphical system for database marketing

A method for programming a computing device to perform a plurality of actions, the method comprising:

• receiving, via a user interface of the computing device, a first input selecting a first graphical icon representing a first marketing-campaign action,
• responsive to receiving the first input selecting the first marketing-campaign action, the computing device simultaneously:
• (i) displaying, on a display screen of the computing device, a first action-outcome node corresponding to the first marketing-campaign action, and (ii) generating first computer readable instructions that, when executed by a processor, cause the first marketing-campaign action to be carried out;
• displaying, by the computing device on the display screen, a plurality of first outcomes of the first marketing-campaign action by displaying a plurality of first-outcome graphical icons surrounding a border of the first graphical icon, wherein each first outcome corresponds to a potential direct result of the first marketing-campaign action, wherein each first-outcome graphical icon represents a respective one of the plurality of first outcomes;
• receiving, via the user interface of the computing device, a second input selecting a second graphical icon representing a second marketing-campaign action,
• responsive to receiving the second input selecting the second marketing-campaign action, the computing device simultaneously:
• (i) displaying, on the display screen, a second action-outcome node corresponding to the second marketing-campaign action, and (ii) generating second computer readable instructions that, when executed by the processor, cause the second marketing-campaign action to be carried out;
• displaying, by the computing device on the display screen, a plurality of second outcomes of the second marketing-campaign action by displaying a plurality of second-outcome graphical icons surrounding a border of the second graphical icon, wherein each second outcome corresponds to a potential direct result of the second marketing-campaign action, wherein each second-outcome graphical icon represents a respective one of the plurality of second outcomes;
• receiving, via the user interface of the computing device, a third input relating to a selected one of the plurality of first-outcome graphical icons and the second graphical icon;
• and
• responsive, to receiving the third input, the computing device simultaneously:
• (i) displaying a graphical link connecting the selected one of the plurality of first-outcome graphical icons and the second graphical icon, and (ii) generating third computer readable instructions that, when executed by the processor, cause the processor to carry out the second marketing-campaign action in response to the first outcome, which is represented by the selected one of the plurality of first-outcome graphical icons, occurring as a result of the first marketing-campaign action.