Peelable adhesive composition

A method for applying a flexible surface coating on a substrate consisting of the successive steps:

• a) applying a peelable adhesive composition layer on a surface of the substrate,
• b) drying the peelable adhesive composition to obtain a membrane,
• c) applying a second adhesive composition, onto the membrane,
• d) observing a gumming time ranging from 10 to 30 minutes,
• e) displaying the flexible coating on the substrate by contacting the flexible surface coating with the adhesive layer on the surface of the substrate,
• wherein said peelable adhesive composition comprises:
• i) from 10% to 40% by weight of at least one natural latex,
• ii) from 10% to 40% by weight of dry material based on the total weight of the adhesive composition, of at least one polymeric composition having a glass transition temperature ranging from −50° C. to 0° C., said polymeric composition comprising:
• (1) a terpolymer of vinyl acetate, of ethylene and of acrylate and a mixture of polyester and polyurethane, and/or
• (2) a terpolymer of vinyl acetate, of ethylene and of acrylate,
• iii) from 10% to 40% by weight based on the total weight of the adhesive composition, of at least one filler having an apparent density ranging from 1.30 to 1.70,
• said substrate being capable of being recovered without any adhesive residues after removal of the peelable film or membrane obtained after drying of the peelable adhesive composition.