# US 10,121,154 B2 · Information display apparatus, distribution apparatus, information display method, and non-transitory computer readable storage medium > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,121,154 B2 - Document ID: US10121154B2 - Status: Granted - Kind: B2 - Application number: 14/854,481 - Filed: 2015-09-15 - Published: 2016-03-24 - Granted: 2018-11-06 - Earliest claimed: 2014-09-19 - Assignees: Yahoo Japan Corporation - Applicants: Yahoo Japan Corporation - Inventors: Daisuke Kobayashi - Web page: https://patentgrep.com/patent/US10121154B2 ## CPC - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06F 3/04842: Selection of displayed objects or displayed text elements (G06F3/0482 takes precedence) - G06F 3/04845: for image manipulation, e.g. dragging, rotation, expansion or change of colour - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract An information display apparatus includes a display unit configured to display first content and a part of second content that is a moving image in an overlapping manner. The information display apparatus includes a change unit configured to change a displayed area of the second content while reproducing the second content in a case where an area in which the first content is displayed is selected by a user. ## Claims ### Claim 1 An information display apparatus for use by a user, the information display apparatus comprising: a processor programmed to: display an entirety of a first content in a display area of the information display apparatus; display a part of a second content that is a moving image in the display area, the second content being arranged behind the first content; and increase an area of the second content not being concealed by the first content and displayed in the display area by moving the second content from behind the first content such that the first content and second content are displayed in a case where the first content in the display area is continuously selected by the user by holding the user's finger on the first content without moving in the display area. ### Claim 2 (depends on 1) The information display apparatus according to claim 1, wherein the processor arranges and displays a part of the second content on a back face of the first content including an area transmitting background. ### Claim 3 (depends on 1) The information display apparatus according to claim 1, wherein the processor enlarges the displayed area of the second content while the area in which the first content is displayed is continued to be selected by the user. ### Claim 4 (depends on 3) The information display apparatus according to claim 3, wherein the processor displays an area of the second content that has the same display size as that of the area in which the first content is displayed, and wherein the processor returns the displayed area of the second content to a display size that is the same as that of the area in which the first content is displayed in a case where the selection is released by the user. ### Claim 5 (depends on 1) The information display apparatus according to claim 1, wherein the processor moves the first content in accordance with an operation of moving the area in which the first content is displayed and changes the area in which the second content is displayed. ### Claim 6 (depends on 5) The information display apparatus according to claim 5, wherein the processor moves the first content without changing an area in which the first content and the second content overlap each other and changes the displayed area of the second content. ### Claim 7 (depends on 6) The information display apparatus according to claim 6, wherein the processor moves the first content while reducing the area in which the first content and the second content overlap each other in a case where an operation of moving the first content is executed for a predetermined threshold or more. ### Claim 8 (depends on 1) The information display apparatus according to claim 1, wherein the processor changes a reproduction speed of the second content in accordance with the displayed area of the second content. ### Claim 9 (depends on 1) The information display apparatus according to claim 1, wherein the processor displays the first content and the second content in an overlapping manner while reproducing the second content. ### Claim 10 (depends on 1) The information display apparatus according to claim 1, wherein the processor displays the first content including an area that can transit to predetermined content when the area is selected by the user. ### Claim 11 (depends on 1) The information display apparatus according to claim 1, wherein the processor displays the second content that displays an image that can transit to predetermined content when the image is selected by the user after end of the reproduction. ### Claim 12 (depends on 1) The information display apparatus according to claim 1, wherein the processor displays the first content in which information relating to the second content is arranged, and wherein the processor changes the information arranged in the first content in accordance with a reproduction state of the second content. ### Claim 13 (depends on 1) The information display apparatus according to claim 1, wherein a first part of the second content that is the moving image is arranged in the display area, the first part of the second content being arranged behind the first content, and a second part of the second content is arranged outside the display area. ### Claim 14 An information display apparatus for use by a user, the information display apparatus comprising: a processor programmed to: display an entirety of a first content in a display area of the information display apparatus; display a part of a second content that is a moving image in the display area, the second content being arranged behind the first content; and increase an area of the second content displayed in the display area while reproducing the second content in a case where the first content in the display area is selected by the user, wherein: the processor changes a reproduction speed of the second content in accordance with the displayed area of the second content, and the processor reproduces the second content at a reproduction speed lower than a predetermined reproduction speed in a case where a display size of the area in which the first content is displayed and a display size of the displayed area of the second content coincide with each other and causes the reproduction speed of the second content to approach the predetermined reproduction speed as the displayed area of the second content is enlarged. ### Claim 15 A distribution apparatus comprising: a network interface; and a processor programmed to: distribute, over the network interface to a terminal apparatus, second content that is a moving image displayed together with first content and a control program, the control program when received by the terminal apparatus, causing the terminal apparatus to: display an entirety of the first content in a display area of the terminal apparatus, display a part of the second content in the display area, the second content being arranged behind the first content; and increase an area of the second content not being concealed by the first content and displayed in the display area by moving the second content from behind the first content such that the first content and second content are displayed in a case where the first content in the display area is continuously selected by the user by holding the user's finger on the first content without moving in the display area. ### Claim 16 (depends on 15) The distribution apparatus according to claim 15, wherein a first part of the second content that is the moving image is arranged in the display area, the first part of the second content being arranged behind the first content, and a second part of the second content is arranged outside the display area. ### Claim 17 An information display method for use with an information display apparatus and a user, the information display method comprising: displaying an entirety of a first content in a display area of the information display apparatus; displaying a part of a second content that is a moving image in the display area, the second content being arranged behind the first content; and increasing an area of the second content not being concealed by the first content and displayed in the display area by moving the second content from behind the first content such that the first content and the second content are displayed in a case where the first content in the display area is continuously selected by the user by holding the user's finger on the first content without moving in the display area. ### Claim 18 (depends on 17) The information display method according to claim 17, wherein a first part of the second content that is the moving image is arranged in the display area, the first part of the second content being arranged behind the first content, and a second part of the second content is arranged outside the display area. ### Claim 19 A non-transitory computer readable storage medium having stored therein a display program causing a computer to execute a process for use with an information display apparatus and a user, the process comprising: displaying an entirety of a first content in a display area of the information display apparatus; displaying a part of a second content that is a moving image in the display area, the second content being arranged behind the first content; and increasing an area of the second content not being concealed by the first content and displayed in the display area by moving the second content from behind the first content such that the first content and the second content are displayed in a case where the first content in the display area is continuously selected by the user by holding the user's finger on the first content without moving in the display area. ### Claim 20 (depends on 19) The non-transitory computer readable storage medium according to claim 19, wherein a first part of the second content that is the moving image is arranged in the display area, the first part of the second content being arranged behind the first content, and a second part of the second content is arranged outside the display area.