# US 10,120,903 B2 · Identifying teachable moments for contextual search

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- Number: US 10,120,903 B2
- Document ID: US10120903B2
- Status: Granted
- Kind: B2
- Application number: 14/884,032
- Filed: 2015-10-15
- Published: 2016-04-21
- Granted: 2018-11-06
- Earliest claimed: 2014-10-15
- Assignees: Google Inc.
- Applicants: Google LLC
- Inventors: Behshad Behzadi
- Web page: https://patentgrep.com/patent/US10120903B2

## CPC

- G06F 16/2455: Query execution
- G06F 16/248: Presentation of query results
- G06F 16/9535: Search customisation based on user profiles and personalisation
- G06F 16/9538: Presentation of query results
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving a series of queries provided from a user device, the series of queries including two or more queries, obtaining a query pattern of the series of queries based on one or more entities and one or more aspects associated with the two or more queries, and determining, at least partially based on the query pattern, that a teachable moment interface is to be displayed with search results, and in response, transmitting content to be displayed in the teachable moment interface on a computing device.

## Claims

### Claim 1

A computer-implemented method executed by one or more processors, the method comprising:
receiving, by the one or more processors, a series of queries provided from a user device, the series of queries comprising two or more queries;
determining, by the one or more processors, a query pattern of the series of queries based on one or more entities and one or more aspects associated with the two or more queries, the determining comprising:
for each query in the series of queries:
determining a set of entities comprising one or more entities and described in the query, and
determining a set of aspects comprising one or more aspects and described in the query;
comparing sets of entities across queries in the series of queries;
comparing sets of aspects across queries in the series of queries;
determining that at least one of a set of aspects are consistent in each of the queries or a set of entities are consistent in each of the queries; and
determining that the at least one of a set of aspects that are consistent in each of the queries or a set of entities that are consistent in each of the queries is a context of the queries, and that the context defines the query pattern;
determining, by the one or more processors and at least partially based on the context defining the query pattern, that a teachable moment interface is to be displayed with search results on the user device; and
transmitting, by the one or more processors, content to be displayed in the teachable moment interface on the user device, the content including instructions to a user that instructs the user that the user need not include the content that defines the query pattern in queries that are subsequent to the series of queries.

### Claim 2 (depends on 1)

The method of claim 1, wherein determining that a teachable moment interface is to be displayed with search results on the user device comprises determining that the query pattern is associated with an indication that a teachable moment interface can be displayed.

### Claim 3 (depends on 1)

The method of claim 1, wherein determining that a teachable moment interface is to be displayed with search results on the user device comprises determining that a number of times that a teachable moment interface has been displayed to a user is less than a threshold number of times.

### Claim 4 (depends on 3)

The method of claim 3, wherein the user submitted the two or more queries in the series of queries using the user device.

### Claim 5 (depends on 1)

The method of claim 1, wherein the search results are responsive to a query in the series of queries.

### Claim 6 (depends on 1)

The method of claim 1, wherein the content suggests one or more queries for improved interaction between the user and a search system, to which the two or more queries are submitted.

### Claim 7 (depends on 1)

The method of claim 1, wherein the content is specific to one or more of the query pattern and terms of the two or more queries in the series of queries.

### Claim 8

A system comprising:
a data store for storing data; and
one or more processors configured to interact with the data store, the one or more processors being further configured to perform operations comprising:
receiving a series of queries provided from a user device, the series of queries comprising two or more queries;
determining a query pattern of the series of queries based on one or more entities and one or more aspects associated with the two or more queries, the determining comprising:
for each query in the series of queries:
determining a set of entities comprising one or more entities and described in the query, and
determining a set of aspects comprising one or more aspects and described in the query;
comparing sets of entities across queries in the series of queries;
comparing sets of aspects across queries in the series of queries;
determining that at least one of a set of aspects are consistent in each of the queries or a set of entities are consistent in each of the queries; and
determining that the at least one of a set of aspects that are consistent in each of the queries or a set of entities that are consistent in each of the queries is a context of the queries, and that the context defines the query pattern;
determining, at least partially based on the context defining the query pattern, that a teachable moment interface is to be displayed with search results on the user device; and
transmitting content to be displayed in the teachable moment interface on a user device, the content including instructions to a user that instructs the user that the user need not include the content that defines the query pattern in queries that are subsequent to the series of queries.

### Claim 9 (depends on 8)

The system of claim 8, wherein determining that a teachable moment interface is to be displayed with search results on the user device comprises determining that the query pattern is associated with an indication that a teachable moment interface can be displayed.

### Claim 10 (depends on 8)

The system of claim 8, wherein determining that a teachable moment interface is to be displayed with search results on the user device comprises determining that a number of times that a teachable moment interface has been displayed to a user is less than a threshold number of times.

### Claim 11 (depends on 10)

The system of claim 10, wherein the user submitted the two or more queries in the series of queries using the user device.

### Claim 12 (depends on 8)

The system of claim 8, wherein the search results are responsive to a query in the series of queries.

### Claim 13 (depends on 8)

The system of claim 8, wherein the content suggests one or more queries for improved interaction between the user and a search system, to which the two or more queries are submitted.

### Claim 14 (depends on 8)

The system of claim 8, wherein the content is specific to one or more of the query pattern and terms of the two or more queries in the series of queries.

### Claim 15

A non-transitory computer readable medium storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:
receiving a series of queries provided from a user device, the series of queries comprising two or more queries;
determining a query pattern of the series of queries based on one or more entities and one or more aspects associated with the two or more queries, the determining comprising:
for each query in the series of queries:
determining a set of entities comprising one or more entities and described in the query, and
determining a set of aspects comprising one or more aspects and described in the query;
comparing sets of entities across queries in the series of queries;
comparing sets of aspects across queries in the series of queries;
determining that at least one of a set of aspects are consistent in each of the queries or a set of entities are consistent in each of the queries; and
determining that the at least one of a set of aspects that are consistent in each of the queries or a set of entities that are consistent in each of the queries is a context of the queries, and that the context defines the query pattern;
determining, at least partially based on the context defining the query pattern, that a teachable moment interface is to be displayed with search results on the user device; and
transmitting content to be displayed in the teachable moment interface on the user device, the content including instructions to a user that instructs the user that the user need not include the content that defines the query pattern in queries that are subsequent to the series of queries.

### Claim 16 (depends on 15)

The non-transitory computer readable medium of claim 15, wherein determining that a teachable moment interface is to be displayed with search results on the user device comprises determining that the query pattern is associated with an indication that a teachable moment interface can be displayed.

### Claim 17 (depends on 15)

The non-transitory computer readable medium of claim 15, wherein determining that a teachable moment interface is to be displayed with search results on the user device comprises determining that a number of times that a teachable moment interface has been displayed to a user is less than a threshold number of times.

### Claim 18 (depends on 17)

The non-transitory computer readable medium of claim 17, wherein the user submitted the two or more queries in the series of queries using the user device.

### Claim 19 (depends on 15)

The non-transitory computer readable medium of claim 15, wherein the search results are responsive to a query in the series of queries.

### Claim 20 (depends on 15)

The non-transitory computer readable medium of claim 15, wherein the content suggests one or more queries for improved interaction between the user and a search system, to which the two or more queries are submitted.

### Claim 21 (depends on 15)

The non-transitory computer readable medium of claim 15, wherein the content is specific to one or more of the query pattern and terms of the two or more queries in the series of queries.
