Systems and methods to connect people in a marketplace environment

A non-transitory machine readable storage media storing instructions, the instructions, when executed by a server system, cause the server system to:

• transmit visible content via a network to a first end-user device to display the content via a user interface, of a display device of the first end-user device, prompting with an application to prompt input specifying pricing information for one or more listings associated with a first entity;
• collect a geolocation, detected by a location device, of the first end-user device;
• receive a first transmission from the first end-user device by the server system to (a) identify a first price bid from the first seller for a first listing, and (b) determine a geographic area corresponding to (i) the detected geolocation of the first end-user device and (ii) a detected location associated with the first listing, of the one or more listings;
• access a database of the server system to retrieve a first reference from a pool of unallocated references, not preassigned to a particular listing, and assign the first reference to a first demand partner and a first version of the first listing;
• access the database to retrieve a second reference from the pool of unallocated references, and assign the second reference to a second demand partner and a second version of the first listing;
• establish a real time communication connection by routing a telephone call, via a Voice over Internet Protocol, to the first end-user device associated with the first seller in response to detecting an indication of a selection, via the user interface, of at least one of the first reference and the second reference;
• transmit via the network by the server system the first version of the first listing to the first demand partner, the first version of the first listing comprising the first reference, and the first listing comprises information related to a first item of the first entity;
• transmit via the network, by the server system, the second version of the first listing to the second demand partner;
• and
• after a first predetermined time period that is based on a first time corresponding to the transmitting the first listing, changing by the server system an assignment of the first reference stored in the database such that the first reference is recycled into the pool of unallocated references for subsequent reassigning to another entity.

A server system comprising:

• one or more servers comprising memory storing instructions;
• and
• at least one processor of the one or more servers coupled to the memory, the processor to execute the instructions to cause the server system to:
• transmit visible content via a network to a first end-user device to display the content via a user interface, of a display device of the first end-user device, prompting with an application to prompt input specifying pricing information for one or more listings associated with a first entity;
• collect a geolocation, detected by a location device, of the first end-user device;
• receive a first transmission from the first end-user device to (a) identify a first price bid from the first seller for a first listing, and (b) determine a geographic area corresponding to (i) the detected geolocation of the first end-user device and (ii) a detected location associated with the first listing, of the one or more listings;
• access a database of the server system to retrieve a first reference from a pool of unallocated references, not preassigned to a particular listing, and assign the first reference to a first demand partner and a first version of the first listing;
• access the database to retrieve a second reference from the pool of unallocated references, and assign the second reference to a second demand partner and a second version of the first listing;
• establish a real time communication connection by routing a telephone call, via a Voice over Internet Protocol, to the first end-user device associated with the first seller in response to detecting an indication of a selection, via the user interface, of at least one of the first reference and the second reference;
• transmit, via the network, the first version of the first listing to the first demand partner, the first version of the first listing including the first reference, and the first listing comprises information related to a first item of the first entity;
• transmit, via the network, the second version of the first listing to the second demand partner;
• and
• after a first predetermined time period that is based on a first time corresponding to the transmitting the first listing, changing an assignment of the first reference stored in the database such that the first reference is recycled into the pool of unallocated references for subsequent reassigning to another entity.