Method and apparatuses for offline selection of pay-per-call advertisers

A system comprising:

• a telephone connection system comprising:
• telephone receiving equipment, a geographical area locator, an advertising database, and one or more processors communicatively coupled to one or more non-transitory storage media, the one or more non-transitory storage media to retain instructions, the one or more processors to execute the instructions to:
• detect a location of a communication device of a user;
• connect a telephone communication received via a communication network, the telephone communication comprising a particular advertisement corresponding to a determined location of at least one advertiser identified in a detected geographic region of the detected location of the communication device of the user, the advertisement comprising visible content comprising a first telephonic reference assigned to represent a plurality of competing advertisers, the telephone communication is initiated by the user via the communication device in response to delivery of the visible content of the advertisement to a user interface of a display device of the communication device of the user;
• determine, by the geographical area locator, a geographic area in which the telephone communication is originated in response to detecting the location of the communication device;
• select a first advertiser from the plurality of competing advertisers, based at least in part on determining that the first advertiser is located in the geographic area and first information identified in an advertising database of the telephone connection system;
• identify an advertiser telephonic reference of the first advertiser which is different from the first telephonic reference based at least in part on second information identified in the database;
• automatically route a telephone communication in response to detection of a selection from the visible content, via the user interface, of the advertiser telephonic reference of the first advertiser to route a telephone call, in part by at least one Voice over Internet Protocol connection, between the communication device of the user and a communication device of the first advertiser, the advertiser telephonic reference is identified based at least in part on the identified geographic area corresponding to the location of the communication device of the user;
• and
• track the telephone call as being established to the first advertiser via the first telephonic reference provided in the visible content of the advertisement.

A non-transitory machine readable medium storing instructions configured to instruct one or more computing devices of a telephone connection system to perform a method, the method comprising:

• detecting, by a first server of the telephone connection system, a location of a communication device of a user;
• connecting, by the first server of the telephone connection system, a telephone communication received via a communication network the telephone communication comprising a particular advertisement corresponding to a determined location of at least one advertiser identified in a detected geographic region of the detected location of the communication device of the user, the advertisement comprising visible content comprising a first telephonic reference, assigned to represent a plurality of competing advertisers, the communication is initiated by the user via the communication device in response to delivery of the visible content of the advertisement to a user interface of a display device of the communication device of the user;
• determining, by a geographical area locator of the telephone connection system, a geographic area in which the communication is originated in response to the detecting of the location of the communication device of the user;
• selecting, by the telephone connection system, a first advertiser from the plurality of competing advertisers, based at least in part on determining that the first advertiser is located in the geographic area and first information identified in an advertising database of the telephone connection system;
• identifying, by the telephone connection system, an advertiser telephonic reference of the first advertiser, which is different from the first telephonic reference based at least in part on second information identified in the database;
• automatically routing, by telephone switching equipment of the telephone connection system, a telephone communication in response to detection of a selection from the visible content, via the user interface, of the advertiser telephonic reference of the first advertiser to route a telephone call, in part by at least one Voice over Internet Protocol connection, between the communication device of the user and first advertiser device, the advertiser telephonic reference is identified based at least in part on the identified geographic area corresponding to the location of the communication device of the user;
• and
• tracking, by the telephone switching equipment, the telephone call as being established to the first advertiser via the first telephonic reference provided in the visible content of the advertisement.