Generating personalized routes incentivized for one or more users

A computer program product comprising a non-transitory computer readable storage medium for storing computer readable program code which, when executed, causes a computer:

• to register a given client device to receive personalized routing for a given user, the given client device comprising a mobile computing device;
• to build a user model for the given user, the user model being based on personal attributes for a plurality of users including the given user;
• to identify patterns of personal attributes for the given user;
• to generate a personalized route for the given user based on matching the patterns of personal attributes with one or more route attributes;
• to identify one or more personalized incentives for the given user based on the personal attributes of the given user and the route attributes;
• to modify the personalized route for the given user to generate an incentivized personalized route for the given user that utilizes at least one of the identified personalized incentives;
• to transmit a notification to the given client device over one or more wireless networks, wherein the notification causes the given client device to display the incentivized personalized route for the given user and to provide one or more selectable user interface features configured to display information regarding how the one or more personalized incentives affect the personalized route, the displayed information regarding how the one or more personalized incentives affect the personalized route comprising an indication of at least one of a time and a distance added to the personalized route by the one or more personalized incentives;
• and
• to receive, from the given client device, feedback regarding the one or more personalized incentives in the incentivized personalized route;
• wherein identifying the patterns of personal attributes for the given user further comprises identifying one or more other users associated with the given user;
• and
• wherein identifying the one or more personalized incentives for the given user comprises determining one or more incentives associated with one or more locations that at least one of intersect and are within threshold distances of both the personalized route of the given user and at least one additional personalized route for at least one of the other users;
• wherein modifying the personalized route for the given user comprises modifying both the personalized route for the given user and the at least one additional personalized route for the at least one other user to utilize at least one of the incentives associated with at least one location that at least one of intersects and is within threshold distances of both the personalized route for the given user and the at least one additional personalized route for the at least one other user.

An apparatus comprising:

• a processing device comprising a processor coupled to a memory;
• the processing device being configured:
• to register a given client device to receive personalized routing for a given user, the given client device comprising a mobile computing device;
• to build a user model for the given user, the user model being based on personal attributes for a plurality of users including the given user;
• to identify patterns of personal attributes for the given user;
• to generate a personalized route for the given user based on matching the patterns of personal attributes with one or more route attributes;
• to identify one or more personalized incentives for the given user based on the personal attributes of the given user and the route attributes;
• to modify the personalized route for the given user to generate an incentivized personalized route for the given user that utilizes at least one of the identified personalized incentives;
• to transmit a notification to the given client device over one or more wireless networks, wherein the notification causes the given client device to display the incentivized personalized route for the given user and to provide one or more selectable user interface features configured to display information regarding how the one or more personalized incentives affect the personalized route, the displayed information regarding how the one or more personalized incentives affect the personalized route comprising an indication of at least one of a time and a distance added to the personalized route by the one or more personalized incentives;
• and
• to receive, from the given client device, feedback regarding the one or more personalized incentives in the incentivized personalized route;
• wherein identifying the patterns of personal attributes for the given user further comprises identifying one or more other users associated with the given user;
• and
• wherein identifying the one or more personalized incentives for the given user comprises determining one or more incentives associated with one or more locations that at least one of intersect and are within threshold distances of both the personalized route of the given user and at least one additional personalized route for at least one of the other users;
• wherein modifying the personalized route for the given user comprises modifying both the personalized route for the given user and the at least one additional personalized route for the at least one other user to utilize at least one of the incentives associated with at least one location that at least one of intersects and is within threshold distances of both the personalized route for the given user and the at least one additional personalized route for the at least one other user.