Apparatus and method for providing media services

An apparatus for providing a media service configured to output a content, the apparatus comprising:

• a processor;
• a memory configured to store one or more program instructions executed by the processor;
• and
• a control signal receiver unit configured to receive from a remote control having a key a control signal resulting from a key input made by a user,
• wherein the key is a navigation key associated with a navigation attribute and a navigation operation, a decision key associated with a decision attribute and a decision operation, or a function key associated with a function attribute and a function operation when the key input is a normal input;
• wherein the one or more program instructions
• determine whether the key input is a normal input associated with a first sensing level or a force input associated with a second sensing level by comparing a sensing level of the key input with a preset value, the sensing level of the key input being associated with a pressure with which the user presses the key,
• in response to a force input associated with a second sensing level, identify the content output on a screen to the user as a first program content or a second program content provided by a content provider system;
• and
• execute an operation that does not have an attribute associated with a normal input for the key and that depends on a combination of the identified content and the force input.