Media build for multi-channel distribution

A non-transitory machine-readable medium comprising instructions that, when executed by a processor, cause the processor to convert multi-media content to multiple deliverable formats by:

• capturing a single source content file comprising a complete video object with associated video metadata;
• storing a plurality of audio tracks with associated audio metadata, wherein the plurality of audio tracks are compatible with the complete video object;
• storing a plurality of graphic objects with associated graphic metadata;
• receiving a selection of a plurality of different video distribution channels;
• deriving a deliverable content file for each of the plurality of different video distribution channels by:
• selecting a video transcoder from among a plurality of video transcoders, wherein the video transcoder is specific to the video distribution channel;
• selecting an audio track from the plurality of audio tracks, wherein the audio track is specific to the video distribution channel;
• selecting a graphic object from the plurality of graphic objects;
• transcoding the complete video object into a deliverable content file having a format specific to the video distribution channel;
• adding the graphic object to the deliverable content file;
• combining the audio track with the deliverable content file;
• and
• aggregating at least the video metadata, the audio metadata, and the graphic metadata to generate a single aggregated metadata file for the deliverable content file;
• and
• delivering a plurality of deliverable content files and the plurality of single aggregated metadata files to the corresponding different video distribution channels.

A system comprising:

• one or more processors;
• and
• one or more memory devices comprising a source content file repository and instructions that, when executed by the one or more processors, cause the one or more processors to execute a common conversion workflow by performing operations comprising:
• capturing a single source content file comprising a complete video object with associated video metadata;
• storing a plurality of audio tracks with associated audio metadata, wherein the plurality of audio tracks are compatible with the complete video object;
• storing a plurality of graphic objects with associated graphic metadata;
• receiving a selection of a plurality of different video distribution channels;
• deriving a deliverable content file for each of the plurality of different video distribution channels by:
• selecting a video transcoder from among a plurality of video transcoders, wherein the video transcoder is specific to the video distribution channel;
• selecting an audio track from the plurality of audio tracks, wherein the audio track is specific to the video distribution channel;
• selecting a graphic object from the plurality of graphic objects;
• transcoding the complete video object into a deliverable content file having a format specific to the video distribution channel;
• adding the graphic object to the deliverable content file;
• combining the audio track with the deliverable content file;
• and
• aggregating at least the video metadata, the audio metadata, and the graphic metadata to generate a single aggregated metadata file for the deliverable content file;
• and
• delivering a plurality of deliverable content files and the plurality of single aggregated metadata files to the corresponding different video distribution channels.